Aprimo Adds Tektronix to Client List

Share this article:
Aprimo Marketing, Indianapolis, will plan, implement and analyze marketing campaigns for Tektronix Inc., Beaverton, OR, a test, measurement and monitoring company for the semiconductor, computer and telecommunications industries., Aprimo announced yesterday.


Aprimo will primarily use its Datamart, which captures and manages all customer interaction data, enabling Tektronix to target and efficiently use one-to-one marketing efforts.


"We log thousands of customer conversations each month," said Bill Fitzgerald, director of marketing operations at Tektronix. "As we expand our Web capabilities, the depth of our customer knowledge will increase dramatically."
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

MySpace Owner Names Ex-Ford Marketer as CMO

MySpace Owner Names Ex-Ford Marketer as CMO

Jon Schulz will lead marketing at Interactive Media Holdings, which seeks to advance its reputation as a digital solutions provider.

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...