The cost to maintain loyal users dropped 10% to $2.47 in May, as app developers turn up the volume on targeting.
The Series D funding more than doubles the VC stake in Localytics, an analytics platform for app marketers.
Instead of creating an app, the activity-finding platform made its mobile debut with a mobile-optimized website.
A huge portion of valuable analytics remains untapped. Analysts reveal how marketers can unlock the potential of dark social.
The ring of the mobile register is music to marketers' ears.
'Tis the season for mobile browsing and purchasing.
Are apps that hail cabs and grow food that's incapable of being ingested really changing the world? Or are they simply making the world weirder and more disconnected?
The World Cup is an event that transcends sports—and mobile is a channel that transcends everything.
The company's new app is more about linking with friends than earning badges. It is also, for now, not about advertising.
When it comes to mobile push what you really want to do is pull—your customers in.
Salesforce ExactTarget Marketing Cloud (say that five times fast) CMO Mike Lazerow talks tech (a little), apps, and philanthropy at Internet Week in NYC.
Marketers hope the SXSW launch of an innovative app will give the 143-year-old Texas newspaper a 21st century image.
Creating apps to help build customer engagement is as important in B2B marketing as it is in B2C marketing.
Super Note 4.0 includes many upgrades over the 3.0 version of the productivity app.
The recent hype about messaging apps underscores the SMS marketing opportunities.
Consumers subscribe to brands' mobile messages, but then many marketers disconnect.
As the consumption of apps increases among customers and employees, marketers' hunger for serving up apps builds.
Email, product reviews, shopping apps, social media, and websites all serve as effective tools along different parts of the online shopping experience.
Most mobile users fall into one of four use-case groups. Knowing which their customers are a part of can help marketers improve their targeting and messaging.
Can the circuit-fired conqueror of Jeopardy! take on the world of customer marketing?
If you're looking for some apps-piration, check out the list below for a few of our 2013 40 Under 40 winners' faves.
Google is planning to scrap iGoogle in November. Getting rid of iGoogle is a lazy cop out. If clean design is your new corporate initiative, then make iGoogle cleaner.
Zappos Labs is an innovative arm of the retailer's marketing department that experiments with new technologies.
The golf app taps the buzz surrounding key sporting events to generate active engagement and fierce loyalty.
Is an app the right mobile path for your brand?
Michael Griffith, director of creative and strategy at Bottle Rocket Apps in Dallas, on app strategy and the intersection between tech and design.
Madrid's Reina Sofia Concrete Invention retrospective features customizable smartphone audio tours. It's an interactive campaign to behold.
If you're struggling with paper documentation, JotNot provides the answer.
Nike and Charmin "market" by providing digitally enhanced services that build customer loyalty.
What does the future of marketing hold? Hawkeye's Executive Director Larry Kimmel explains in the final installment of this three-part video series.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...