The World Cup is an event that transcends sports—and mobile is a channel that transcends everything.
The company's new app is more about linking with friends than earning badges. It is also, for now, not about advertising.
When it comes to mobile push what you really want to do is pull—your customers in.
Salesforce ExactTarget Marketing Cloud (say that five times fast) CMO Mike Lazerow talks tech (a little), apps, and philanthropy at Internet Week in NYC.
Marketers hope the SXSW launch of an innovative app will give the 143-year-old Texas newspaper a 21st century image.
Creating apps to help build customer engagement is as important in B2B marketing as it is in B2C marketing.
Super Note 4.0 includes many upgrades over the 3.0 version of the productivity app.
The recent hype about messaging apps underscores the SMS marketing opportunities.
Consumers subscribe to brands' mobile messages, but then many marketers disconnect.
As the consumption of apps increases among customers and employees, marketers' hunger for serving up apps builds.
Email, product reviews, shopping apps, social media, and websites all serve as effective tools along different parts of the online shopping experience.
Most mobile users fall into one of four use-case groups. Knowing which their customers are a part of can help marketers improve their targeting and messaging.
Can the circuit-fired conqueror of Jeopardy! take on the world of customer marketing?
If you're looking for some apps-piration, check out the list below for a few of our 2013 40 Under 40 winners' faves.
Google is planning to scrap iGoogle in November. Getting rid of iGoogle is a lazy cop out. If clean design is your new corporate initiative, then make iGoogle cleaner.
Zappos Labs is an innovative arm of the retailer's marketing department that experiments with new technologies.
The golf app taps the buzz surrounding key sporting events to generate active engagement and fierce loyalty.
Is an app the right mobile path for your brand?
Michael Griffith, director of creative and strategy at Bottle Rocket Apps in Dallas, on app strategy and the intersection between tech and design.
Madrid's Reina Sofia Concrete Invention retrospective features customizable smartphone audio tours. It's an interactive campaign to behold.
If you're struggling with paper documentation, JotNot provides the answer.
Nike and Charmin "market" by providing digitally enhanced services that build customer loyalty.
What does the future of marketing hold? Hawkeye's Executive Director Larry Kimmel explains in the final installment of this three-part video series.
Hair care brand Redken brings stylists from the analog world of printed look books to an integrated mobile experience.
App developers and brands need to work to remain as relevant as possible—or risk having their creations end up in the virtual dustbin.
Kraft Macaroni & Cheese's "Dinner, Not Art" initiative has one aim in mind: to help people create lovely macaroni art without putting a single noodle to waste.
For app marketers looking to improve performance, text messaging can be the key to supercharging any app marketing strategy.
Kevin Drew Davis, executive creative director at Digitas Chicago and San Francisco, on top digital trends and why traditional media's not fading.
Stewart Krull, EVP and executive creative director at Atmosphere Proximity, reveals his favorite apps and explains why a CMO's job just got harder.
A new study from IDC and Onavo indicates that mobile shopping habits are beginning to show clear usage patterns, and that some retail brands are utilizing that information to establish so-called stickiness with their respective customer base.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.