Apps

App Marketing Costs Decline

App Marketing Costs Decline

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The cost to maintain loyal users dropped 10% to $2.47 in May, as app developers turn up the volume on targeting.

Startup Raises $35 Million for Predictive App-alytics

Startup Raises $35 Million for Predictive App-alytics

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The Series D funding more than doubles the VC stake in Localytics, an analytics platform for app marketers.

Zerve Takes Alternative Route on Mobile Journey

Zerve Takes Alternative Route on Mobile Journey

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Instead of creating an app, the activity-finding platform made its mobile debut with a mobile-optimized website.

Shedding Light on Dark Social

Shedding Light on Dark Social

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A huge portion of valuable analytics remains untapped. Analysts reveal how marketers can unlock the potential of dark social.

Orchestrating a "Smarter" Shopping Experience [Infographic]

Orchestrating a "Smarter" Shopping Experience [Infographic]

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The ring of the mobile register is music to marketers' ears.

Mobile Apps Rule Holiday Shopping

Mobile Apps Rule Holiday Shopping

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'Tis the season for mobile browsing and purchasing.

Goodbye Junk Mail, Hello Junk Apps

Goodbye Junk Mail, Hello Junk Apps

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Are apps that hail cabs and grow food that's incapable of being ingested really changing the world? Or are they simply making the world weirder and more disconnected?

What's the World Cup Coming to? Mobile.

What's the World Cup Coming to? Mobile.

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The World Cup is an event that transcends sports—and mobile is a channel that transcends everything.

Is Swarm the De-Gamification of Foursquare?

Is Swarm the De-Gamification of Foursquare?

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The company's new app is more about linking with friends than earning badges. It is also, for now, not about advertising.

The Art—and Craft—of Mobile Push

The Art—and Craft—of Mobile Push

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When it comes to mobile push what you really want to do is pull—your customers in.

Really, Every Week Is Internet Week, So...

Really, Every Week Is Internet Week, So...

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Salesforce ExactTarget Marketing Cloud (say that five times fast) CMO Mike Lazerow talks tech (a little), apps, and philanthropy at Internet Week in NYC.

Austin American-Statesman Mobilizes to Move Beyond Print

Austin American-Statesman Mobilizes to Move Beyond Print

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Marketers hope the SXSW launch of an innovative app will give the 143-year-old Texas newspaper a 21st century image.

Mobile Engagement Marketing Is Essential in B2B, Too

Mobile Engagement Marketing Is Essential in B2B, Too

Creating apps to help build customer engagement is as important in B2B marketing as it is in B2C marketing.

App of the Month: Super Note 4.0

App of the Month: Super Note 4.0

Super Note 4.0 includes many upgrades over the 3.0 version of the productivity app.

Text-Messaging Apps Help Marketers Expand Their Reach

Text-Messaging Apps Help Marketers Expand Their Reach

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The recent hype about messaging apps underscores the SMS marketing opportunities.

Infographic: Return Your Customers' Love

Infographic: Return Your Customers' Love

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Consumers subscribe to brands' mobile messages, but then many marketers disconnect.

Infographic: Marketers' Growing "App"etite

Infographic: Marketers' Growing "App"etite

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As the consumption of apps increases among customers and employees, marketers' hunger for serving up apps builds.

Infographic: The Right (Marketing) Tool for the Job

Infographic: The Right (Marketing) Tool for the Job

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Email, product reviews, shopping apps, social media, and websites all serve as effective tools along different parts of the online shopping experience.

Marketing to Mobile Users in an Attention Deficit World

Marketing to Mobile Users in an Attention Deficit World

Most mobile users fall into one of four use-case groups. Knowing which their customers are a part of can help marketers improve their targeting and messaging.

News Byte: IBM's Watson Ascends to the Cloud

News Byte: IBM's Watson Ascends to the Cloud

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Can the circuit-fired conqueror of Jeopardy! take on the world of customer marketing?

DMN 40 Under 40: App Attack

DMN 40 Under 40: App Attack

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If you're looking for some apps-piration, check out the list below for a few of our 2013 40 Under 40 winners' faves.

Dear Google, Because I Love You, I Have to Hate You

Dear Google, Because I Love You, I Have to Hate You

Google is planning to scrap iGoogle in November. Getting rid of iGoogle is a lazy cop out. If clean design is your new corporate initiative, then make iGoogle cleaner.

6 Experimental Marketing Programs From Zappos Labs

6 Experimental Marketing Programs From Zappos Labs

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Zappos Labs is an innovative arm of the retailer's marketing department that experiments with new technologies.

Golf GameBook's Mobile Strategy Goes Above Par

Golf GameBook's Mobile Strategy Goes Above Par

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The golf app taps the buzz surrounding key sporting events to generate active engagement and fierce loyalty.

App Apathy

App Apathy

Is an app the right mobile path for your brand?

Q&A: Michael Griffith, director of creative& strategy, Bottle Rocket Apps

Q&A: Michael Griffith, director of creative& strategy, Bottle Rocket Apps

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Michael Griffith, director of creative and strategy at Bottle Rocket Apps in Dallas, on app strategy and the intersection between tech and design.

Interactive Museum Promo Goes State-of-the-Art

Interactive Museum Promo Goes State-of-the-Art

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Madrid's Reina Sofia Concrete Invention retrospective features customizable smartphone audio tours. It's an interactive campaign to behold.

App of the Month: JotNot

App of the Month: JotNot

If you're struggling with paper documentation, JotNot provides the answer.

Digital Hones Brands' Value-Added Services

Digital Hones Brands' Value-Added Services

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Nike and Charmin "market" by providing digitally enhanced services that build customer loyalty.

Hawkeye Video Series, Part 3: The Future of Marketing

Hawkeye Video Series, Part 3: The Future of Marketing

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What does the future of marketing hold? Hawkeye's Executive Director Larry Kimmel explains in the final installment of this three-part video series.

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