Most mobile users fall into one of four use-case groups. Knowing which their customers are a part of can help marketers improve their targeting and messaging.
Can the circuit-fired conqueror of Jeopardy! take on the world of customer marketing?
If you're looking for some apps-piration, check out the list below for a few of our 2013 40 Under 40 winners' faves.
Google is planning to scrap iGoogle in November. Getting rid of iGoogle is a lazy cop out. If clean design is your new corporate initiative, then make iGoogle cleaner.
Zappos Labs is an innovative arm of the retailer's marketing department that experiments with new technologies.
The golf app taps the buzz surrounding key sporting events to generate active engagement and fierce loyalty.
Is an app the right mobile path for your brand?
Michael Griffith, director of creative and strategy at Bottle Rocket Apps in Dallas, on app strategy and the intersection between tech and design.
Madrid's Reina Sofia Concrete Invention retrospective features customizable smartphone audio tours. It's an interactive campaign to behold.
If you're struggling with paper documentation, JotNot provides the answer.
Nike and Charmin "market" by providing digitally enhanced services that build customer loyalty.
What does the future of marketing hold? Hawkeye's Executive Director Larry Kimmel explains in the final installment of this three-part video series.
Hair care brand Redken brings stylists from the analog world of printed look books to an integrated mobile experience.
App developers and brands need to work to remain as relevant as possible—or risk having their creations end up in the virtual dustbin.
Kraft Macaroni & Cheese's "Dinner, Not Art" initiative has one aim in mind: to help people create lovely macaroni art without putting a single noodle to waste.
For app marketers looking to improve performance, text messaging can be the key to supercharging any app marketing strategy.
Kevin Drew Davis, executive creative director at Digitas Chicago and San Francisco, on top digital trends and why traditional media's not fading.
Stewart Krull, EVP and executive creative director at Atmosphere Proximity, reveals his favorite apps and explains why a CMO's job just got harder.
A new study from IDC and Onavo indicates that mobile shopping habits are beginning to show clear usage patterns, and that some retail brands are utilizing that information to establish so-called stickiness with their respective customer base.
Remember science fairs? Well, BBDO's Digital Demo Day isn't like that at all. But there is the same feeling of discovery and excitement.
Margaret Johnson, ECD and associate partner at Goodby, Silverstein & Partners talks design, marketing technology, and social strategies.
Facebook has introduced its first paid App Center, which already includes apps from Nike and Pinterest, among others.
The Ritz-Carlton Hotel Company today launched a mobile app that features QR codes that are designed to provide users with special in-hotel information and experiences, said Allison Sitch, the company's VP of public relations.
Most experts see Facebook's billion dollar acquisition of Instagram in April as defensive and overpriced.
Amazon has launched its In-App Purchasing API, intended to turn one-time app buyers into repeat customers, the company said in a YouTube video.
Who isn't looking for ways to boost site revenue? Here are five ways to help you do just that.
Zumobi, a mobile apps and in-app ads publishing company, has released a platform designed to enable brands to integrate rich ads within a mobile application, confirmed Zumobi co-founder and VP of product design John SanGiovanni.
Sarah Van Heirseele, VP of digital at Blue Chip Marketing Worldwide, explains why social media is in her blood and why apps are declining.
Apple will require application developers to obtain explicit permission from iPhone and iPad users before they can store the users' contact lists, according to several media reports.
Though consumers clearly use their tablets to shop — a survey released Jan. 16 by rich media marketing company Zmags found that 87% of tablet owners did their holiday shopping using their tablets this year — only 4% of those surveyed said they prefer using mobile branded apps for shopping.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.