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 Apps

Leveraging mobile and social commerce to deliver a complete customer experience

May 17, 2012

Mobile and social media are emerging as new channels for customers to interact and transact with brands. Mobile users demand experiences that are relevant and engaging and are designed with the capabilities and constraints of devices in mind. Just having a mobile app or mobile-specific website is not a long-term strategy. Brands must invest in an optimized experience, especially as mobile becomes critical to an overall digital commerce strategy.
 

Ritz-Carlton Hotel Company launches mobile app

May 01, 2012

The Ritz-Carlton Hotel Company today launched a mobile app that features QR codes that are designed to provide users with special in-hotel information and experiences, said Allison Sitch, the company's VP of public relations.
 

Facebook acquisition makes big splash

Direct Marketing News staff May 01, 2012

Most experts see Facebook's billion dollar acquisition of Instagram in April as defensive and overpriced.
 

Amazon launches in-app purchasing API

April 10, 2012

Amazon has launched its In-App Purchasing API, intended to turn one-time app buyers into repeat customers, the company said in a YouTube video.
 

Five ways interactive content can help publishers pump up web revenues

Seth Lieberman, CEO, Pangea Media/SnapApp March 27, 2012

Who isn't looking for ways to boost site revenue? Here are five ways to help you do just that.
 

Zumobi launches in-app ad platform

Ryan Joe March 05, 2012

Zumobi, a mobile apps and in-app ads publishing company, has released a platform designed to enable brands to integrate rich ads within a mobile application, confirmed Zumobi co-founder and VP of product design John SanGiovanni.
 

Q&A: Sarah Van Heirseele, VP of digital at Blue Chip Marketing Worldwide

March 01, 2012

Sarah Van Heirseele, VP of digital at Blue Chip Marketing Worldwide, explains why social media is in her blood and why apps are declining.
 

Reports: Apple to tighten app privacy rules

February 17, 2012

Apple will require application developers to obtain explicit permission from iPhone and iPad users before they can store the users' contact lists, according to several media reports.
 

Survey: Only 4% of consumers prefer mobile apps when shopping

January 16, 2012

Though consumers clearly use their tablets to shop — a survey released Jan. 16 by rich media marketing company Zmags found that 87% of tablet owners did their holiday shopping using their tablets this year — only 4% of those surveyed said they prefer using mobile branded apps for shopping.
 

Apps emerge as ideal interactive partners

January 01, 2012

These apps do the trick when it comes to interactive gamification.
 

Game time

January 01, 2012

Marketing experts agree that gamification drives powerful and prolonged consumer engagements. But is the technology too new to invest in?
 

HGTV kicks off 'dream home' digital marketing push

December 29, 2011

Scripps Networks kicked off a new digital marketing campaign to promote its HGTV Dream Home sweepstakes, in which consumers can enter to win a custom built dream home near Park City, Utah.
 

Kaz launches an integrated campaign for new Vicks thermometer

December 23, 2011

Product manufacturer Kaz and agency Blue Chip Marketing Worldwide have partnered on a campaign to promote the new Vicks Behind Ear Thermometer. The campaign includes print ads, targeted email blasts, digital online ads, QR codes, place-based TV ads and geolocal targeting.
 

Oscar Mayer targets Hispanics with Facebook app

October 07, 2011

Meat products brand Oscar Mayer added an app to parent company Kraft Foods' Spanish-language Facebook page on Oct. 7 that is geared toward Hispanic consumers. The brand worked with digital agency 360i on the initiative.
 

College-oriented magazines boost response rate with app

Mercedes Cardona September 01, 2011

Townsend Communications publishes magazines sent to the homes of high school juniors and seniors, aimed at helping colleges recruit incoming students. It also runs MyMajors.com, a site which leads students through a short quiz that recommends majors and matches them 
with colleges.
 

Google digitizes retailers' catalogs with iPad app

August 16, 2011

Google has launched an app for Apple's iPad tablet that enables retailers to digitize print catalogs and embed rich-media content, such as videos. Catalogs from retailers including Macy's, Pottery Barn and Sephora are available through the Google Catalogs app at launch.
 

Nivea launches video, augmented reality apps on Facebook

July 29, 2011

Skincare brand Nivea has rolled out interactive video and augmented reality apps on its US Facebook page as part of the brand's $1 billion "Skincare for Life" campaign that launched in May. The company is working with global digital AOR Blast Radius on the campaign, which celebrates its 100th anniversary.
 

Facebook to launch Skype integration tomorrow, but where's my iPad app, Mark?

July 05, 2011

When Facebook founder Mark Zuckerberg said Facebook would announce something "awesome" on July 6, he wasn't fooling much of the media that covers him. (You know your company has clout when the media covers an announcement of an upcoming announcement). Report after report predicted that Facebook would integrate Skype video chat and, thanks to TechCrunch.com, the rumor has finally been confirmed.
 

Magazines rely on email for app services

July 01, 2011

Multititle publisher Bonnier Corp. is using email marketing to build relationships with customers who are subscribing to its new iPad magazine. Subscribers who opt in to email messages while buying the digital magazine will receive an email survey with questions about themselves, and what they like and dislike about the iPad edition.
 

Location-based targeting through ads in apps increases consumer interaction

June 01, 2011

Brands such as Burger King Corp., United Parcel Service of America (UPS) and Hotels.com are adopting in-app ads, capitalizing on the growing number of consumers using smartphones and the deep engagement provided by mobile applications.
 

Denny's chief 'opens' up on iconic brand

Jennifer Mann June 01, 2011

If one is of the mindset that any buzz is good buzz, then Denny's Corp. has hit a grand slam with its launch of online videos from DumbDumb.
 

In-app ads don't have to interrupt

May 09, 2011

Last week Facebook began paying its members with Facebook Credits to watch advertising videos displayed in Facebook games such as Funzio's Crime City, said a member of Facebook's PR team.
 

Office Depot debuts iPhone app with cross-channel shopping cart

March 08, 2011

Office Depot has launched a mobile commerce iPhone app that allows consumers to extend incomplete transactions from desktop to mobile device. The app, the office supply retailer's third, was built in-house by Office Depot's IT team.
 

Your ads don't have to annoy consumers

February 22, 2011

You ever find yourself baffled by the ads that appear along the margins of a given web page? Because I'm the CRM reporter here at Direct Marketing News, I often run searches for CRM companies and products. Because of behavioral tracking, the almighty "Internet" knows this; so whenever I'm browsing a site, even if the site has nothing to do with CRM, I'll see advertisements for Salesforce Chatter.
 

Old Navy launches mobile effort with Shazam

February 18, 2011

Clothing retailer Old Navy launched a mobile marketing campaign February 17 with mobile app developer Shazam. The effort gives consumers digital coupons and product information through Shazam's music identification service. The retailer developed the campaign with Crispin Porter & Bogusky, the lead creative agency of parent company Gap Inc.
 

Mobile sets agenda

Ben Comer January 01, 2011

Mobile advertising, once nascent, has grown into an increasingly important, but fractured marketplace.
 

FedEx mobile strategy aims for customer loyalty

October 25, 2010

Mobile websites are nothing new, but today's marketers are revamping outdated sites to connect to a new customer - a social, on-the-go customer. FedEx, for example, had a mobile site in place for nearly a decade before it released a new, "optimized" version in late September, along with a new mobile app.
 

The Street backs social startups in $250M fund

October 22, 2010

Venture capital firm Kleiner Perkins Caufield & Byers revealed its new $250 million fund devised to invest in social applications and companies in the appropriate setting of Facebook's Palo Alto, CA, offices.
 

'NYT' reveals new iPad app

October 18, 2010

'The New York Times' revealed a more robust - but still free - iPad app over the weekend, revamping the "Editor's Choice" app it launched in April 2010 that featured a selection of the media company's top stories.
 

Virginia launches tourism iPhone app

October 06, 2010

The Virginia Tourism Corporation launched an iPhone application October 5 to give visitors immediate information about the state and its attractions and lodging options.