Apps

Austin American-Statesman Mobilizes to Move Beyond Print

Austin American-Statesman Mobilizes to Move Beyond Print

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Marketers hope the SXSW launch of an innovative app will give the 143-year-old Texas newspaper a 21st century image.

Mobile Engagement Marketing Is Essential in B2B, Too

Mobile Engagement Marketing Is Essential in B2B, Too

Creating apps to help build customer engagement is as important in B2B marketing as it is in B2C marketing.

App of the Month: Super Note 4.0

App of the Month: Super Note 4.0

Super Note 4.0 includes many upgrades over the 3.0 version of the productivity app.

Text-Messaging Apps Help Marketers Expand Their Reach

Text-Messaging Apps Help Marketers Expand Their Reach

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The recent hype about messaging apps underscores the SMS marketing opportunities.

Infographic: Return Your Customers' Love

Infographic: Return Your Customers' Love

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Consumers subscribe to brands' mobile messages, but then many marketers disconnect.

Infographic: Marketers' Growing "App"etite

Infographic: Marketers' Growing "App"etite

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As the consumption of apps increases among customers and employees, marketers' hunger for serving up apps builds.

Infographic: The Right (Marketing) Tool for the Job

Infographic: The Right (Marketing) Tool for the Job

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Email, product reviews, shopping apps, social media, and websites all serve as effective tools along different parts of the online shopping experience.

Marketing to Mobile Users in an Attention Deficit World

Marketing to Mobile Users in an Attention Deficit World

Most mobile users fall into one of four use-case groups. Knowing which their customers are a part of can help marketers improve their targeting and messaging.

News Byte: IBM's Watson Ascends to the Cloud

News Byte: IBM's Watson Ascends to the Cloud

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Can the circuit-fired conqueror of Jeopardy! take on the world of customer marketing?

DMN 40 Under 40: App Attack

DMN 40 Under 40: App Attack

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If you're looking for some apps-piration, check out the list below for a few of our 2013 40 Under 40 winners' faves.

Dear Google, Because I Love You, I Have to Hate You

Dear Google, Because I Love You, I Have to Hate You

Google is planning to scrap iGoogle in November. Getting rid of iGoogle is a lazy cop out. If clean design is your new corporate initiative, then make iGoogle cleaner.

6 Experimental Marketing Programs From Zappos Labs

6 Experimental Marketing Programs From Zappos Labs

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Zappos Labs is an innovative arm of the retailer's marketing department that experiments with new technologies.

Golf GameBook's Mobile Strategy Goes Above Par

Golf GameBook's Mobile Strategy Goes Above Par

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The golf app taps the buzz surrounding key sporting events to generate active engagement and fierce loyalty.

App Apathy

App Apathy

Is an app the right mobile path for your brand?

Q&A: Michael Griffith, director of creative& strategy, Bottle Rocket Apps

Q&A: Michael Griffith, director of creative& strategy, Bottle Rocket Apps

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Michael Griffith, director of creative and strategy at Bottle Rocket Apps in Dallas, on app strategy and the intersection between tech and design.

Interactive Museum Promo Goes State-of-the-Art

Interactive Museum Promo Goes State-of-the-Art

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Madrid's Reina Sofia Concrete Invention retrospective features customizable smartphone audio tours. It's an interactive campaign to behold.

App of the Month: JotNot

App of the Month: JotNot

If you're struggling with paper documentation, JotNot provides the answer.

Digital Hones Brands' Value-Added Services

Digital Hones Brands' Value-Added Services

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Nike and Charmin "market" by providing digitally enhanced services that build customer loyalty.

Hawkeye Video Series, Part 3: The Future of Marketing

Hawkeye Video Series, Part 3: The Future of Marketing

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What does the future of marketing hold? Hawkeye's Executive Director Larry Kimmel explains in the final installment of this three-part video series.

Salon App Is Dyed-in-the-Wool Cool

Salon App Is Dyed-in-the-Wool Cool

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Hair care brand Redken brings stylists from the analog world of printed look books to an integrated mobile experience.

Pushing Through the App Clutter: Analytics Delivers on Engagement

Pushing Through the App Clutter: Analytics Delivers on Engagement

App developers and brands need to work to remain as relevant as possible—or risk having their creations end up in the virtual dustbin.

Kraft's Cool Digital Campaign is Anything But Cheesy

Kraft's Cool Digital Campaign is Anything But Cheesy

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Kraft Macaroni & Cheese's "Dinner, Not Art" initiative has one aim in mind: to help people create lovely macaroni art without putting a single noodle to waste.

A short message solution to reviving apps

A short message solution to reviving apps

For app marketers looking to improve performance, text messaging can be the key to supercharging any app marketing strategy.

Q&A: Kevin Drew Davis, ECD, Digitas Chicago & San Francisco

Q&A: Kevin Drew Davis, ECD, Digitas Chicago & San Francisco

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Kevin Drew Davis, executive creative director at Digitas Chicago and San Francisco, on top digital trends and why traditional media's not fading.

Q&A: Stewart Krull, EVP & ECD, Atmosphere Proximity

Q&A: Stewart Krull, EVP & ECD, Atmosphere Proximity

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Stewart Krull, EVP and executive creative director at Atmosphere Proximity, reveals his favorite apps and explains why a CMO's job just got harder.

New research shows shifting m-commerce patterns

New research shows shifting m-commerce patterns

A new study from IDC and Onavo indicates that mobile shopping habits are beginning to show clear usage patterns, and that some retail brands are utilizing that information to establish so-called stickiness with their respective customer base.

The cutting edge of cutting-edge

The cutting edge of cutting-edge

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Remember science fairs? Well, BBDO's Digital Demo Day isn't like that at all. But there is the same feeling of discovery and excitement.

Q&A: Margaret Johnson, ECD & Associate Partner, Goodby, Silverstein & Partners

Q&A: Margaret Johnson, ECD & Associate Partner, Goodby, Silverstein & Partners

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Margaret Johnson, ECD and associate partner at Goodby, Silverstein & Partners talks design, marketing technology, and social strategies.

Facebook introduces App Center

Facebook introduces App Center

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Facebook has introduced its first paid App Center, which already includes apps from Nike and Pinterest, among others.

Ritz-Carlton Hotel Company launches mobile app

Ritz-Carlton Hotel Company launches mobile app

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The Ritz-Carlton Hotel Company today launched a mobile app that features QR codes that are designed to provide users with special in-hotel information and experiences, said Allison Sitch, the company's VP of public relations.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.