When it comes to social media, there certainly isn't a lack of choices for marketers. But picking the right platform isn't as difficult as you might think.
The future of marketing certainly will include mobile apps. Here's how to get yours to rise above the millions of choices.
The U.K.-based fashion app links digital and in-app experiences to create a more seamless customer experience—and prevent drop-off.
The discount retailer said it's testing beacon technology in 50 locations nationwide.
70% of respondents say the performance of a mobile app impacts their perception of the retailer.
The cost to maintain loyal users dropped 10% to $2.47 in May, as app developers turn up the volume on targeting.
The Series D funding more than doubles the VC stake in Localytics, an analytics platform for app marketers.
Instead of creating an app, the activity-finding platform made its mobile debut with a mobile-optimized website.
A huge portion of valuable analytics remains untapped. Analysts reveal how marketers can unlock the potential of dark social.
Reports of the demise of the app have been greatly exaggerated. A group of largely young, female app-aholics help keep average downloads at 8.8 per month.
The ring of the mobile register is music to marketers' ears.
'Tis the season for mobile browsing and purchasing.
Are apps that hail cabs and grow food that's incapable of being ingested really changing the world? Or are they simply making the world weirder and more disconnected?
The Beeb turns to integrated marketing to update its image and make an impression on media buyers and advertisers.
The World Cup is an event that transcends sports—and mobile is a channel that transcends everything.
The company's new app is more about linking with friends than earning badges. It is also, for now, not about advertising.
When it comes to mobile push what you really want to do is pull—your customers in.
Salesforce ExactTarget Marketing Cloud (say that five times fast) CMO Mike Lazerow talks tech (a little), apps, and philanthropy at Internet Week in NYC.
Marketers hope the SXSW launch of an innovative app will give the 143-year-old Texas newspaper a 21st century image.
Creating apps to help build customer engagement is as important in B2B marketing as it is in B2C marketing.
Super Note 4.0 includes many upgrades over the 3.0 version of the productivity app.
The recent hype about messaging apps underscores the SMS marketing opportunities.
Consumers subscribe to brands' mobile messages, but then many marketers disconnect.
As the consumption of apps increases among customers and employees, marketers' hunger for serving up apps builds.
A second computer monitor can increase productivity, but they can be quite pricey. However, Air Display 1.2 and a tablet can eliminate that problem.
Email, product reviews, shopping apps, social media, and websites all serve as effective tools along different parts of the online shopping experience.
Most mobile users fall into one of four use-case groups. Knowing which their customers are a part of can help marketers improve their targeting and messaging.
Can the circuit-fired conqueror of Jeopardy! take on the world of customer marketing?
If you're looking for some apps-piration, check out the list below for a few of our 2013 40 Under 40 winners' faves.
Google is planning to scrap iGoogle in November. Getting rid of iGoogle is a lazy cop out. If clean design is your new corporate initiative, then make iGoogle cleaner.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...