The quick-service restaurant has hired creative digital consultancy Deloitte Digital to redesign its ordering apps and improve its mobile customer experiences
The senior director of agency alliances at AppsFlyer discusses why marketers can't treat mobile like web and why having the right technology stack is crucial
Winner, winner, chicken salad dinner, as a south-eastern chain solves customer engagement and loyalty with an interactive app
Our weekly column about marketing tech and ops
2017 may be the year marketers finally master the in-app experience, and go beyond customer acquisition to engagement and retention
Social media, apps, and instant message platforms are fighting for smartphone real estate and for consumer attention. Marketers are still learning how to apply analytics to this multi-channel world
Oracle is making a competitive push on cloud services: But apps matter too
A new tool from Qrvey automatically analyzes in-app feedback and makes responding to customers easier and faster
Galia Reichenstein of Taptica on the data foundation for mobile advertising
SAP Hybris not only aims to simplify and transform the front-office, but also to create a very different on-demand architecture for business software
Salesforce launches a series of new Wave Analytics Apps, including an out-of-the-box solution for B2B marketers
The market for mobile apps with consumer incentive is growing.
Jim Schinella of mobile ad tech company Fyber on the challenge of staying at the forefront of mobile monetization
Users satiated with apps and it's showing
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