Apps

Chipotle Plans to Enhance Its Mobile Flavor

Chipotle Plans to Enhance Its Mobile Flavor

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The quick-service restaurant has hired creative digital consultancy Deloitte Digital to redesign its ordering apps and improve its mobile customer experiences

One on One: Daniel Kahtan and the Role of Apps in an Omnichannel World

One on One: Daniel Kahtan and the Role of Apps in an Omnichannel World

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The senior director of agency alliances at AppsFlyer discusses why marketers can't treat mobile like web and why having the right technology stack is crucial

App is a Winner for Chicken Salad Chick

App is a Winner for Chicken Salad Chick

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Winner, winner, chicken salad dinner, as a south-eastern chain solves customer engagement and loyalty with an interactive app

The Monday Stack: 3/27/2017

The Monday Stack: 3/27/2017

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Our weekly column about marketing tech and ops

How Apps Could Finally Take Flight for Marketers

How Apps Could Finally Take Flight for Marketers

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2017 may be the year marketers finally master the in-app experience, and go beyond customer acquisition to engagement and retention

They Came By Tweet, They Came By App, and They Left A Message

They Came By Tweet, They Came By App, and They Left A Message

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Social media, apps, and instant message platforms are fighting for smartphone real estate and for consumer attention. Marketers are still learning how to apply analytics to this multi-channel world

For Oracle, Cloud and Apps Work Together

For Oracle, Cloud and Apps Work Together

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Oracle is making a competitive push on cloud services: But apps matter too

Customer Feedback Sorted Automatically

Customer Feedback Sorted Automatically

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A new tool from Qrvey automatically analyzes in-app feedback and makes responding to customers easier and faster

One on One: Galia Reichenstein on the Intricacy of Mobile Marketing

One on One: Galia Reichenstein on the Intricacy of Mobile Marketing

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Galia Reichenstein of Taptica on the data foundation for mobile advertising

SAP Hybris: Going Beyond Packaged Software

SAP Hybris: Going Beyond Packaged Software

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SAP Hybris not only aims to simplify and transform the front-office, but also to create a very different on-demand architecture for business software

Salesforce Launches B2B Analytics App

Salesforce Launches B2B Analytics App

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Salesforce launches a series of new Wave Analytics Apps, including an out-of-the-box solution for B2B marketers

The Market of the Incentivized Data Exchange

The Market of the Incentivized Data Exchange

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The market for mobile apps with consumer incentive is growing.

Five Minutes With: It All Comes Down to Mobile, says Jim Schinella

Five Minutes With: It All Comes Down to Mobile, says Jim Schinella

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Jim Schinella of mobile ad tech company Fyber on the challenge of staying at the forefront of mobile monetization

App Downloads Hit A Wall (Except for Snapchat and Uber)

App Downloads Hit A Wall (Except for Snapchat and Uber)

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Users satiated with apps and it's showing

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