Applied Info Group Wins Database Duties for MKTG Files

Share this article:

MKTG Services, New York, has assigned database management to Applied Info Group for its education properties and many response files.

The company is looking to combine postal and e-mail data within its multichannel databases.

Applied Info Group, Kenilworth, NJ, will provide database development, list fulfillment, merge/purge and e-mail delivery for MKTG's K-12 teachers, college teachers, Infobuyers' files and 30 response files.

In essence, Applied Info Group will redevelop MKTG's College Teachers Database, K-12 Teachers Database, Edubuyers database and Infobuyers database of 24 million names with 200 sources of data.

Brokers and mailers of MKTG lists can run real-time live counts and orders on the Applied Info Group online system called WebOTIS. The system lets users develop counts as well as place and fulfill orders.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.