Appleseed's Taps Newgistics for Returns

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Appleseed's, a marketer of apparel for mature women, has selected Newgistics Inc.'s SmartLabel service to handle product returns for its catalog and online brands, Newgistics is expected to announce today.


Customers will be able to return merchandise by detaching a prepaid, preaddressed, barcoded SmartLabel from their order summary, affix it to their package and drop it in the U.S. Postal Service mail stream. The barcode links the package to the customer's invoice, providing package visibility early in the returns process.


Appleseed's apparel includes sportswear, career separates, casual wear and special occasion fashions.


SmartLabel also is used by Neiman Marcus, J.Crew, Eddie Bauer and Abercrombie & Fitch.


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