Appleseed's Is Golden Like Spiegel, Newport News

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Private-equity firm Golden Gate Capital acquired cataloger Appleseed's, a spokeswoman for the San Francisco-based financial company confirmed yesterday. Terms of the deal were not disclosed.


Golden Gate also owns the catalogs Spiegel and Newport News.


The nearly 60-year-old Appleseed's women's apparel and accessories brand targets baby boomers. It is sold via catalogs, www.appleseeds.com and retail stores. The company is based in Beverly, MA.


Appleseed's will remain a standalone company, according to a report yesterday on The Salem News Online, a local Massachusetts news site.


Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


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