Appleseed's Is Golden Like Spiegel, Newport News

Share this article:
Private-equity firm Golden Gate Capital acquired cataloger Appleseed's, a spokeswoman for the San Francisco-based financial company confirmed yesterday. Terms of the deal were not disclosed.


Golden Gate also owns the catalogs Spiegel and Newport News.


The nearly 60-year-old Appleseed's women's apparel and accessories brand targets baby boomers. It is sold via catalogs, www.appleseeds.com and retail stores. The company is based in Beverly, MA.


Appleseed's will remain a standalone company, according to a report yesterday on The Salem News Online, a local Massachusetts news site.


Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as ...

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Hub aims to help CMOs deliver on ROI goals by extending customer lifecycles.