Appleseed's Challenges Brokers
The Appleseed's file consists of 139,311 six-month buyers and 76,845 three-month buyers. Ann Brown of The Specialists said enhancements and overlays on the Appleseed's database have triggered a 2 percent to 3 percent monthly increase in the size of the buyer files and an increase in repeat usage.
The average Appleseed's buyer is a 55-year-old homeowner with an income of more than $100,000. Brown said the file gets good use for home furnishings and fundraising offers. The latest contest is a way to increase that out-of-category use.