Apple's iMac Tops PC Sales Charts in 4th Quarter

Share this article:
The top-selling personal computer through retail and mail-order channels during the fourth quarter was the iMac from Apple Computer Inc., according to data released Thursday.


Sales of iMac computers, which feature a translucent, tinted casing that combines the console and monitor, totaled 6.2 percent of the units sold during the final three months of 1998, according to the December Retail Mail/Order Hardware Report from PC Data, Reston, VA. The report said the iMac, which was launched in mid-August, captured 7.2 percent of the dollar volume during the three-month period with an average price of $1,224.


PC Data analyst Stephen Baker said about two-thirds of iMac's sales were through mail order.


The success of the iMac also helped boost Cupertino, CA-based Apple's market share among PC makers to 9.6 percent in the fourth quarter, from 6.7 percent in the second quarter, the report said.


Houston-based Compaq, which launched a direct-sales initiative in November, captured the next three positions in the fourth-quarter rankings, with its Presario 5170, Presario 5150 and Presario 5050. The Hewlett-Packard 6355 was the No. 5 seller during the quarter.


During the month of December, the Compaq Presario 5170 ranked first in sales, followed by the Presario 5150,then the iMac. In fourth place was a newcomer to the PC race, a budget-priced desktop device called the etower from Freemont, CA-based emachines, followed by the Compaq 2266.


"Despite falling from the top spot in November to No. 3 in December, the iMac was the No. 1 selling PC since its mid-August introduction, capturing 6 percent of total unit sales during that period," said Baker.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.