December 01, 2012
The patent system needs to be updated and the bickering between manufacturers results in inferior products, hurting consumers and marketers.
October 16, 2012
Mr Youth expects Microsoft, Apple, and Google to lead the way to television's future.
August 20, 2012
Google's reinvention of the Motorola Mobility business it acquired last year continues apace.
August 09, 2012
The Federal Trade Commission (FTC) announced on August 9 terms and details of a $22.5 million settlement with Google relating to tracking-cookie practices from the Google DoubleClick advertising network.
August 02, 2012
Human Demand CEO Howie Schwartz discusses the myths and realities of mobile tracking.
June 12, 2012
Apple is notoriously great at giving people what they want before they even seem to know they want it. The company's new MacBook Pro is no exception.
May 01, 2012
At the heart of the Justice Department's recent lawsuit against Apple and five other publishers is a difference in sales philosophy.
Adfonic, a European mobile advertising network, has introduced a new version of its Adfonic software development kit for Apple and Android devices, said James Macdonald, Adfonic's US general manager.
April 03, 2012
Online security firm TRUSTe has launched "TRUSTed Mobile Ads," a tool allowing consumers to opt out of mobile ads from participating companies, confirmed the firm's CEO Chris Babel during ad:tech San Francisco.
March 07, 2012
Apple is unveiling (cue celestial harp music) its third generation tablet at a launch event in San Francisco on March 7 and people literally do not know what to do with themselves.
Apple will require application developers to obtain explicit permission from iPhone and iPad users before they can store the users' contact lists, according to several media reports.
Google, Amazon, Apple, and Facebook will continue to dominate online business, but Internet retailers and marketers should tread carefully in partnering with them, according to a Feb. 7 Forrester report.
February 07, 2012
We're a month into the New Year. So, what's in store for major brands in 2012? I have a few predictions.
February 06, 2012
Facebook has hired Rebecca Van Dyck, SVP and CMO at Levi's to join the social network as its first head of global marketing, according to reports.
February 01, 2012
General Electric Company (GE), with digital agency Mekanism, invited its Facebook fans to participate in a photo contest that used Apple's Instagram app.
February 01, 2012
The interactive BizWords iOS app was created by direct agency Organic for Hilton Garden Inn to "help business travelers decode and navigate the business speak that has become so common in the workplace," the hotel chain said on its site.
January 23, 2012
Company insider Thorsten Heins has been named president and CEO of Research In Motion, Inc. (RIM), the company that markets the Blackberry, said Paul Carpino, RIM's VP of investor relations, on Jan. 23 in a conference call. Heins said RIM is currently in the process of recruiting a new CMO.
Apple hired Todd Teresi to head its iAd business, according to reports.
December 01, 2011
CMOs face an impossible challenge: how to distinguish one brand from the next in a market where price, quality and convenience are at parity. The answer is passion. That's the "x factor" that every company wants.
December 01, 2011
There is a piece of real estate in the digital world that has been around since the advent of the LCD screen on cell phones that nobody has yet figured out. Let's call it the "M-Spot," as in the "most valuable piece of digital real estate on the planet" spot.
November 01, 2011
While not unexpected, the death of Apple cofounder and CEO Steve Jobs in October triggered an avalanche of reaction from media and businesspeople.
Rather than being the first to create or engage a technology, often it is more advantageous to be third in line and capitalize on predecessors' successes and failures, said The New York Times best-selling author Malcolm Gladwell on Oct. 12 during digital agency SapientNitro's "Idea Engineer Exchange" in New York.
October 06, 2011
Steve Jobs gave the world much more than a series of new and ever-shinier toys. In eulogies written by major news outlets, on blogs and in bite-sized Tweets, a common theme quickly emerged: "Steve Jobs changed ________." A lot of things can complete that sentence. Advertising is one.
Apple has discouraged mobile app developers from using a feature that enables mobile ad networks to target ads, according to TechCrunch's Erick Shonfeld.
August 17, 2011
Apple VP of mobile advertising Andy Miller will leave the tech-sector giant to join venture capital firm Highland Capital Partners.
Mobile devices running Google's Android operating system generated 53% of mobile ad impressions in April, according to a report released by mobile advertising network Millennial Media this week. The company's latest "mobile mix" report found that ads served on Apple iOS devices and RIM's BlackBerry OS devices trailed Google's in impressions at 28% and 16%, respectively.
May 19, 2011
Behavioral marketing provides value to consumers, said US Sen. Claire McCaskill (D-Mo.) during a Senate Commerce subcommittee hearing on May 19. McCaskill's opinion contrasted with those of her upper chamber colleagues, who spent much of the mobile privacy hearing discussing location tracking.
US Sen. Jay Rockefeller (D-WV) introduced an online privacy bill May 9 that would mandate the creation of a Do Not Track mechanism to allow consumers to opt-out of behavioral tracking online and on mobile devices. The Do Not Track Online Act of 2011 calls for the Federal Trade Commission to create the requirements for a Do Not Track mechanism.
US Sen. Jay Rockefeller (D-W.V.) will introduce a Do Not Track bill next week that would require companies to abide the choice of consumers who opt out of online behavioral tracking.
Apple said April 27 that it has never tracked iPhone users' locations and dismissed the possibility of doing so in the future. The Cupertino, Calif.-based company said that although it does not monitor devices' locations, it does so in relation to nearby Wi-Fi hotspots and cell towers "which may be located more than 100 miles away from your iPhone." The company said the monitoring is "anonymous and encrypted" and used to calculate a device's location through GPS systems.
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What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
