Apple

Apple's Marketing Does the Job; Samsung's is Less Than Galactic

Apple's Marketing Does the Job; Samsung's is Less Than Galactic

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The biggest rivalries are born of great passions: Red Sox versus Yankees, Coca-Cola versus Pepsi. This year the prevailing matchup is between Apple's iPhone 5 and Samsung's Galaxy S4.

re: Email Opens—iPhone Eats Android's Lunch

re: Email Opens—iPhone Eats Android's Lunch

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When it comes to email opens on a mobile device, iOS leaves Android's little green alien shaking its little green head.

Is the U.S. patent system broken?

Is the U.S. patent system broken?

The patent system needs to be updated and the bickering between manufacturers results in inferior products, hurting consumers and marketers.

The TV revolution

The TV revolution

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Mr Youth expects Microsoft, Apple, and Google to lead the way to television's future.

Google's Motorola unit files patent complaint against Apple

Google's Motorola unit files patent complaint against Apple

Google's reinvention of the Motorola Mobility business it acquired last year continues apace.

Google, still defiant, owes $22.5m in FTC privacy settlement

Google, still defiant, owes $22.5m in FTC privacy settlement

The Federal Trade Commission (FTC) announced on August 9 terms and details of a $22.5 million settlement with Google relating to tracking-cookie practices from the Google DoubleClick advertising network.

Mobile tracking: Howie Schwartz, CEO, Human Demand

Mobile tracking: Howie Schwartz, CEO, Human Demand

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Human Demand CEO Howie Schwartz discusses the myths and realities of mobile tracking.

Apple's latest crop

Apple's latest crop

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Apple is notoriously great at giving people what they want before they even seem to know they want it. The company's new MacBook Pro is no exception.

DOJ collusion lawsuit ignites discussion about e-book pricing model strategies

DOJ collusion lawsuit ignites discussion about e-book pricing model strategies

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At the heart of the Justice Department's recent lawsuit against Apple and five other publishers is a difference in sales philosophy.

Ad network Adfonic releases latest version of software development kit

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Adfonic, a European mobile advertising network, has introduced a new version of its Adfonic software development kit for Apple and Android devices, said James Macdonald, Adfonic's US general manager.

TRUSTe launches mobile ad privacy tool: ad:tech San Francisco

TRUSTe launches mobile ad privacy tool: ad:tech San Francisco

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Online security firm TRUSTe has launched "TRUSTed Mobile Ads," a tool allowing consumers to opt out of mobile ads from participating companies, confirmed the firm's CEO Chris Babel during ad:tech San Francisco.

The third coming: All hail the iPad3?

The third coming: All hail the iPad3?

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Apple is unveiling (cue celestial harp music) its third generation tablet at a launch event in San Francisco on March 7 and people literally do not know what to do with themselves.

Reports: Apple to tighten app privacy rules

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Apple will require application developers to obtain explicit permission from iPhone and iPad users before they can store the users' contact lists, according to several media reports.

Forrester: Google, Amazon, Apple, Facebook dominate e-commerce

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Google, Amazon, Apple, and Facebook will continue to dominate online business, but Internet retailers and marketers should tread carefully in partnering with them, according to a Feb. 7 Forrester report.

2012 trends through a branding eye

2012 trends through a branding eye

We're a month into the New Year. So, what's in store for major brands in 2012? I have a few predictions.

Facebook hires first CMO

Facebook hires first CMO

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Facebook has hired Rebecca Van Dyck, SVP and CMO at Levi's to join the social network as its first head of global marketing, according to reports.

GE Instagram contest targets shutterbugs

GE Instagram contest targets shutterbugs

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General Electric Company (GE), with digital agency Mekanism, invited its Facebook fans to participate in a photo contest that used Apple's Instagram app.

App synergizes buzzword ROI

App synergizes buzzword ROI

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The interactive BizWords iOS app was created by direct agency Organic for Hilton Garden Inn to "help business travelers decode and navigate the business speak that has become so common in the workplace," the hotel chain said on its site.

New RIM CEO appointed following executive shuffle

New RIM CEO appointed following executive shuffle

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Company insider Thorsten Heins has been named president and CEO of Research In Motion, Inc. (RIM), the company that markets the Blackberry, said Paul Carpino, RIM's VP of investor relations, on Jan. 23 in a conference call. Heins said RIM is currently in the process of recruiting a new CMO.

Apple taps new head of iAd

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Apple hired Todd Teresi to head its iAd business, according to reports.

Social change: the new frontier

Social change: the new frontier

CMOs face an impossible challenge: how to distinguish one brand from the next in a market where price, quality and convenience are at parity. The answer is passion. That's the "x factor" that every company wants.

Digital marketers' next stop: 
the mobile home screen

Digital marketers' next stop: 
the mobile home screen

There is a piece of real estate in the digital world that has been around since the advent of the LCD screen on cell phones that nobody has yet figured out. Let's call it the "M-Spot," as in the "most valuable piece of digital real estate on the planet" spot.

Steve Jobs' effect on marketing

Steve Jobs' effect on marketing

While not unexpected, the death of Apple cofounder and CEO Steve Jobs in October triggered an avalanche of reaction from media and businesspeople.

Malcolm Gladwell: It's better to innovate than invent

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Rather than being the first to create or engage a technology, often it is more advantageous to be third in line and capitalize on predecessors' successes and failures, said The New York Times best-selling author Malcolm Gladwell on Oct. 12 during digital agency SapientNitro's "Idea Engineer Exchange" in New York.

Thank you, Steve: Late Apple founder opened the digital door for marketing

Thank you, Steve: Late Apple founder opened the digital door for marketing

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Steve Jobs gave the world much more than a series of new and ever-shinier toys. In eulogies written by major news outlets, on blogs and in bite-sized Tweets, a common theme quickly emerged: "Steve Jobs changed ________." A lot of things can complete that sentence. Advertising is one.

Apple backs off mobile tracking

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Apple has discouraged mobile app developers from using a feature that enables mobile ad networks to target ads, according to TechCrunch's Erick Shonfeld.

Apple loses mobile ad chief to VC firm

Apple loses mobile ad chief to VC firm

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Apple VP of mobile advertising Andy Miller will leave the tech-sector giant to join venture capital firm Highland Capital Partners.

Android dominates April mobile ad impression share, but iOS leads in revenue: study

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Mobile devices running Google's Android operating system generated 53% of mobile ad impressions in April, according to a report released by mobile advertising network Millennial Media this week. The company's latest "mobile mix" report found that ads served on Apple iOS devices and RIM's BlackBerry OS devices trailed Google's in impressions at 28% and 16%, respectively.

Behavioral marketing has benefits, McCaskill tells Senate colleagues

Behavioral marketing has benefits, McCaskill tells Senate colleagues

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Behavioral marketing provides value to consumers, said US Sen. Claire McCaskill (D-Mo.) during a Senate Commerce subcommittee hearing on May 19. McCaskill's opinion contrasted with those of her upper chamber colleagues, who spent much of the mobile privacy hearing discussing location tracking.

Rockefeller-sponsored Do Not Track Senate bill includes mobile opt-out

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US Sen. Jay Rockefeller (D-WV) introduced an online privacy bill May 9 that would mandate the creation of a Do Not Track mechanism to allow consumers to opt-out of behavioral tracking online and on mobile devices. The Do Not Track Online Act of 2011 calls for the Federal Trade Commission to create the requirements for a Do Not Track mechanism.

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