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Forrester: Google, Amazon, Apple, Facebook dominate e-commerce

Alex Palmer February 09, 2012

Google, Amazon, Apple, and Facebook will continue to dominate online business, but Internet retailers and marketers should tread carefully in partnering with them, according to a Feb. 7 Forrester report.

2012 trends through a branding eye

Howard Belk, Siegel+Gale February 07, 2012

We're a month into the New Year. So, what's in store for major brands in 2012? I have a few predictions.

Facebook hires first CMO

Dianna Dilworth February 06, 2012

Facebook has hired Rebecca Van Dyck, SVP and CMO at Levi's to join the social network as its first head of global marketing, according to reports.

GE Instagram contest targets shutterbugs

Allison Schiff February 01, 2012

General Electric Company (GE), with digital agency Mekanism, invited its Facebook fans to participate in a photo contest that used Apple's Instagram app.

Hilton app synergizes corporate buzzword ROI

Allison Schiff February 01, 2012

The interactive BizWords iOS app was created by direct agency Organic for Hilton Garden Inn to "help business travelers decode and navigate the business speak that has become so common in the workplace," the hotel chain said on its site.

New RIM CEO appointed following executive shuffle

Allison Schiff January 23, 2012

Company insider Thorsten Heins has been named president and CEO of Research In Motion, Inc. (RIM), the company that markets the Blackberry, said Paul Carpino, RIM's VP of investor relations, on Jan. 23 in a conference call. Heins said RIM is currently in the process of recruiting a new CMO.

Apple taps new head of iAd

Tim Peterson January 05, 2012

Apple hired Todd Teresi to head its iAd business, according to reports.

Social change: the new frontier

Jason Saul, CEO, Mission Measurement December 01, 2011

CMOs face an impossible challenge: how to distinguish one brand from the next in a market where price, quality and convenience are at parity. The answer is passion. That's the "x factor" that every company wants.

Digital marketers' next stop:  the mobile home screen

Russell Glass, CEO, Bizo December 01, 2011

There is a piece of real estate in the digital world that has been around since the advent of the LCD screen on cell phones that nobody has yet figured out. Let's call it the "M-Spot," as in the "most valuable piece of digital real estate on the planet" spot.

Steve Jobs' effect on marketing

November 01, 2011

While not unexpected, the death of Apple cofounder and CEO Steve Jobs in October triggered an avalanche of reaction from media and businesspeople.

Malcolm Gladwell: It's better to innovate than invent

Tim Peterson October 12, 2011

Rather than being the first to create or engage a technology, often it is more advantageous to be third in line and capitalize on predecessors' successes and failures, said The New York Times best-selling author Malcolm Gladwell on Oct. 12 during digital agency SapientNitro's "Idea Engineer Exchange" in New York.

Thank you, Steve: Late Apple founder opened the digital door for marketing

Melissa Hoffmann October 06, 2011

Steve Jobs gave the world much more than a series of new and ever-shinier toys. In eulogies written by major news outlets, on blogs and in bite-sized Tweets, a common theme quickly emerged: "Steve Jobs changed ________." A lot of things can complete that sentence. Advertising is one.

Apple backs off mobile tracking

Tim Peterson August 22, 2011

Apple has discouraged mobile app developers from using a feature that enables mobile ad networks to target ads, according to TechCrunch's Erick Shonfeld.

Apple loses mobile ad chief to VC firm

Tim Peterson August 17, 2011

Apple VP of mobile advertising Andy Miller will leave the tech-sector giant to join venture capital firm Highland Capital Partners.

Android dominates April mobile ad impression share, but iOS leads in revenue: study

Tim Peterson May 20, 2011

Mobile devices running Google's Android operating system generated 53% of mobile ad impressions in April, according to a report released by mobile advertising network Millennial Media this week. The company's latest "mobile mix" report found that ads served on Apple iOS devices and RIM's BlackBerry OS devices trailed Google's in impressions at 28% and 16%, respectively.

Behavioral marketing has benefits, McCaskill tells Senate colleagues

Tim Peterson May 19, 2011

Behavioral marketing provides value to consumers, said US Sen. Claire McCaskill (D-Mo.) during a Senate Commerce subcommittee hearing on May 19. McCaskill's opinion contrasted with those of her upper chamber colleagues, who spent much of the mobile privacy hearing discussing location tracking.

Rockefeller-sponsored Do Not Track Senate bill includes mobile opt-out

Tim Peterson May 09, 2011

US Sen. Jay Rockefeller (D-WV) introduced an online privacy bill May 9 that would mandate the creation of a Do Not Track mechanism to allow consumers to opt-out of behavioral tracking online and on mobile devices. The Do Not Track Online Act of 2011 calls for the Federal Trade Commission to create the requirements for a Do Not Track mechanism.

Rockefeller to introduce Do Not Track bill in Senate

Tim Peterson May 06, 2011

US Sen. Jay Rockefeller (D-W.V.) will introduce a Do Not Track bill next week that would require companies to abide the choice of consumers who opt out of online behavioral tracking.

Apple says it's not tracking customers' locations

Tim Peterson April 27, 2011

Apple said April 27 that it has never tracked iPhone users' locations and dismissed the possibility of doing so in the future. The Cupertino, Calif.-based company said that although it does not monitor devices' locations, it does so in relation to nearby Wi-Fi hotspots and cell towers "which may be located more than 100 miles away from your iPhone." The company said the monitoring is "anonymous and encrypted" and used to calculate a device's location through GPS systems.

Apple's Safari browser boasts anti-tracking tool

Tim Peterson April 14, 2011

Apple will include a feature in an upcoming version of its Safari Web browser that will allow consumers to ask websites not to track their online behavior, according to published reports. The tool will reportedly be included in a developer release of the operating system Apple will debut this summer.