Apple unveils iAd mobile advertising platform

Share this article:

Apple has revealed details of its iAd mobile advertising platform, which, the company claims, will allow advertisers to “combine the emotion of TV with the interactivity of the Web.” The Cupertino, CA-based company is targeting delivery of 1 billion ad impressions a day.

The platform will be pre-installed on the iPhone 4.0 operating system, set to be released this summer. It will give advertisers the ability to run full-screen video and interactive ad content without requiring the user to navigate away from an app.

Apple claims that iAd will also make it easier for developers to embed ad executions into their apps, giving them greater scope to produce more interactive and better quality content.

Developers will receive 60% of iAd revenue, while Apple will handle sales and inventory.

The announcement follows Apple's January acquisition of Quattro Wireless, a creator of targeted mobile advertising.

Steve Jobs, chairman and CEO of Apple, unveiled the platform at the company's developer conference on April 8, along with details of the iPhone's next operating system.

iPhone OS 4.0 will contain features including a unified mailbox, folders to help users organize their apps and an updated iBooks function that lets users easily browse, buy and read books.

It will also contain a multitasking service that will allow users to use various tasks simultaneously.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

The 'Sh' in Shakira Is for 'Shared'

The 'Sh' in Shakira Is for 'Shared'

The Colombian pop superstar bests Darth Vader to claim "Most Shared Video Ad Ever" honors, says Unruly's Top 20 Most Shared Ads of 2014 list.

Yahoo to Buy BrightRoll for $640 Million

Yahoo to Buy BrightRoll for $640 Million

The addition of one of the industry's top video ad platforms makes it a key player in the video space, says Yahoo.

Marketers Exaggerate Their Digital Prowess, Says Report

Marketers Exaggerate Their Digital Prowess, Says Report

Don't buy into the hype. More than half of companies are not using digital marketing technology, reveals 451 Research's study of software buyers and vendors.