Apple taps new head of iAd

Share this article:
Apple hired Todd Teresi to head its iAd business, according to reports.

Teresi began serving as VP of iAd at Apple on Jan. 3 and reports to Apple's SVP of Internet software and services Eddy Cue, according to GigaOM.

Teresi had served as VP of media solutions at Adobe, according to Bloomberg, which first reported news of the hire on Jan. 4.

Apple did not immediately respond to request for comment.

Apple has reportedly reduced the price of an iAd campaign multiple times since launching the product in July 2010 at a $1 million price point. AllThingsD reported in February that Apple had halved the price, and in December The Wall Street Journal reported that Apple had discussed a $400,000 price point with advertisers.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.