Apple taps new head of iAd

Share this article:
Apple hired Todd Teresi to head its iAd business, according to reports.

Teresi began serving as VP of iAd at Apple on Jan. 3 and reports to Apple's SVP of Internet software and services Eddy Cue, according to GigaOM.

Teresi had served as VP of media solutions at Adobe, according to Bloomberg, which first reported news of the hire on Jan. 4.

Apple did not immediately respond to request for comment.

Apple has reportedly reduced the price of an iAd campaign multiple times since launching the product in July 2010 at a $1 million price point. AllThingsD reported in February that Apple had halved the price, and in December The Wall Street Journal reported that Apple had discussed a $400,000 price point with advertisers.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.