Apple Specialist Dealers Get Their Own Catalog

Apple specialist retail stores will get their own holiday catalog next month featuring Apple products as well as items from third-party vendors.

The 16-page catalog from the Apple Specialist Marketing Co-op is designed to drive store traffic to Apple specialist dealers. ASMC represents 150 Apple specialist dealers with more than 300 locations throughout the United States.

ASMC, San Diego, expects to print between 100,000 and 200,000 copies of the catalog -- depending upon on dealer participation -- which will be suitable for mailing, displaying inside stores and for inserting in newspapers.

Each catalog will be individually branded with the participating dealer's logo, telephone number and Web page address on each page.