Apple makes iTunes songs DRM-free

Share this article:
After the fighting has gone on between record labels and Apple for many years, Apple announced today that they are getting rid of anticopying restrictions on all of its songs. Starting this week Sony Music Entertainment, Universal Music Group and Warner Music Group will begin selling DRM-free music through iTunes, letting consumers move songs across devices. This new move means that all four major record labels will finally be selling DRM-free songs, as EMI has been doing this already. While labels have avoided DRM-free technologies for the fear of piracy, they have finally seen the light. Being tech forward and offering a user-friendly product is the way to save sales and not alienate the customer.

http://www.nytimes.com/2009/01/07/technology/companies/07apple.html?_r=1&ref=technology
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Sports Box Out the Arts in Brand Sponsorship

Sports Box Out the Arts in Brand Sponsorship

69% of the $19 billion spent on marketing sponsorships in the U.S. last year went to sports. Only 5% went to the arts.

Stepping Stones to Marketing Success

Stepping Stones to Marketing Success

DMN's 2014 40 Under 40 Award winners discuss how their very first job make an impact on their marketing career.

Big Data Enables Bigger (and Hopefully Better) Campaigns

Big Data Enables Bigger (and Hopefully Better) Campaigns

Almost any dataset can improve the effectiveness of a marketing campaign—if used creatively and nimbly.