Apple loses mobile ad chief to VC firm

Share this article:
Andrew Miller
Andrew Miller

Apple VP of mobile advertising Andy Miller will leave the tech-sector giant to join venture capital firm Highland Capital Partners.

Miller will serve as general partner at Highland and work from the firm's Menlo Park, Calif., office. He will focus on establishing partnerships with mobile and technology companies, according to a statement from Highland.

Apple and Highland did not immediately return calls seeking comment.

Miller oversaw Apple's mobile advertising product iAd while at the company. Prior to joining Apple, Miller was CEO and cofounder of mobile advertising company Quattro Wireless, which Apple bought last year.

Since launching iAd in 2010, Apple has reduced the initial $1 million price by up to 70% for some advertisers, according to Bloomberg.

Earlier this year, Rebecca Van Dyck, senior director of worldwide marketing and communications at Apple, left the company to become global CMO of Levi's

AllThingsD.com first reported Miller's departure.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.