Apple loses mobile ad chief to VC firm

Share this article:
Andrew Miller
Andrew Miller

Apple VP of mobile advertising Andy Miller will leave the tech-sector giant to join venture capital firm Highland Capital Partners.

Miller will serve as general partner at Highland and work from the firm's Menlo Park, Calif., office. He will focus on establishing partnerships with mobile and technology companies, according to a statement from Highland.

Apple and Highland did not immediately return calls seeking comment.

Miller oversaw Apple's mobile advertising product iAd while at the company. Prior to joining Apple, Miller was CEO and cofounder of mobile advertising company Quattro Wireless, which Apple bought last year.

Since launching iAd in 2010, Apple has reduced the initial $1 million price by up to 70% for some advertisers, according to Bloomberg.

Earlier this year, Rebecca Van Dyck, senior director of worldwide marketing and communications at Apple, left the company to become global CMO of Levi's

AllThingsD.com first reported Miller's departure.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.