Reebok has named Tribal DDB New York its first global digital agency of record, effective in December, according to the agency. Tribal joins its sister agency DDB Berlin, which serves as global AOR, on the athletic shoe and apparel brand's roster.
Clothing retailers are launching major e-commerce initiatives this quarter, taking advantage of improved consumer spending and more comfort among consumers with online shopping.
Deb Shops, an 80-year-old retailer of junior and plus-sized merchandise for 13- to 25-year-old women, had no online presence a year ago.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...