Reebok has named Tribal DDB New York its first global digital agency of record, effective in December, according to the agency. Tribal joins its sister agency DDB Berlin, which serves as global AOR, on the athletic shoe and apparel brand's roster.
Clothing retailers are launching major e-commerce initiatives this quarter, taking advantage of improved consumer spending and more comfort among consumers with online shopping.
Deb Shops, an 80-year-old retailer of junior and plus-sized merchandise for 13- to 25-year-old women, had no online presence a year ago.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
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How marketers can navigate the new customer engagement era.