Apparel

Dress Barn, Tween Brands to merge

Chantal Todé June 25, 2009

Dress Barn Inc. and Tween Brands Inc. have entered into a definitive merger agreement. In the stock-for-stock transaction, a subsidiary of Dress Barn will merge with Tween Brands. Each share of the latter's common stock will be exchanged for 0.47 shares of Dress Barn common stock, representing an equity value of approximately $157 million based on June 24 closing stock prices for both companies. Upon closing of the transaction, Tween Brands stockholders are expected to own approximately 16% of Dress Barn.
 

Simpro introduces IVR platform for DRTV

Nathan Golia June 09, 2009

Simpro Solutions Inc., a Toronto-based provider of call center and CRM services, has launched an automated interactive voice response (IVR) portal for DRTV. Key features of the tool include automated call distribution and call answering, real-time customer order, billing and fulfillment.
 

Golden Gate to acquire J. Jill from Talbots

Chantal Todé June 08, 2009

The Talbots Inc. has signed a definitive agreement to sell substantially of the J. Jill brand assets to an affiliate of private equity investment firm Golden Gate Capital for approximately $75 million. Jill Acquisition LLC, the Golden Gate affiliate, will assume the leases for 204 of the 279 J. Jill brand stores, which it will continue to operate. Talbots will retain the remaining 75 store leases and is expected to close these stores within the next 60 days.
 

EsteeLauder.com by Organic

June 01, 2009

Estee Lauder wanted a Web site that would allow them to connect with their key consumer and help extend the brand's reach with new opportunities for engagement. Based on brand and consumer behavior insights, Organic set out to design a site that was as beautiful as the products themselves.
 

Nailed It: DMNews speaks with BestBuyEyeGlasses.com

June 01, 2009

Eyal Gutentag, principal at BestBuyEyeGlasses.com, discusses a new strategy that is driving results from its recommendations engine.
 

Sears testing new store format tied to online shopping

Chantal Todé May 29, 2009

Sears Holdings Corp. is testing a new store format that has one foot in online shopping and the other in bricks and mortar retail. MyGofer "is a completely new shopping experience that offers the best of online and bricks and mortar," said Brenda Storch, a company spokeswoman. The concept is more than a buy online and pick up in store strategy, Storch continued.
 

Columbia Sportswear to launch e-commerce channel with Demandware

Chantal Todé May 19, 2009

Outdoor apparel and footwear marketer Columbia Sportswear Company has selected the Demandware e-commerce platform to build its new consumer online channel. The e-commerce site at Columbia.com is expected to launch in this summer, serving consumers in the US, with other sites to follow for Europe and Canada.
 

JCPenney sponsors new Yahoo programming

Chantal Todé May 19, 2009

Yahoo has launched a new original program called "Daytime in No Time" consisting of highlights from each day's daytime TV programming and sponsored by JCPenney. The new clip show is a follow up to Yahoo's similarly formatted "Prime Time in No Time," which was launched in March 2008 and has had more than 200 million streams. Verizon is the sponsor of that show. Both shows reside on Yahoo TV.
 

Disney launches new e-commerce site

Chantal Todé May 19, 2009

Disney today unveils a new e-commerce Web site at DisneyStore.com that includes merchandise previously not available online and the ability to customize certain items. Previously known as DisneyShopping.com, the new e-commerce site is called DisneyStore.com and is intended to complement any Disney entertainment or vacation experience
 

Sears holds on to Acxiom for customer analytics

Lauren Bell May 07, 2009

Sears Holdings Corp. has renewed its longstanding partnership with Acxiom Corp. as part of an effort to improve customer relationships and marketing efforts. The 50+-year-old marketing services contract has been renewed for another three years.
 

Lane Bryant will launch new e-commerce site with Fry

Chantal Todé April 29, 2009

Plus-size women's apparel multichannel merchant Charming Shoppes Inc. has selected Fry Inc. as its e-commerce vendor, with new e-commerce sites scheduled to launch this fall for Lane Bryant, Fashion Bug and Catherines Plus Sizes. The project will include strategic planning, creative and user experience design, multisite e-commerce platform development, an integrated order management and call center application, and site hosting for the three core brands.
 

Kohl's to launch exclusive line with The Hills star

Chantal Todé April 22, 2009

Kohl's Corp. will launch the exclusive lifestyle brand LC Lauren Conrad in October in approximately 300 stores and on Kohls.com. The multi-channel merchant is betting on Conrad's high awareness and fashion credibility among young contemporary customers. Conrad is best known as the star of the reality series The Hills. She began her fashion career as an intern at Teen Vogue.
 

Fry to launch new Web site for Pendleton

Chantal Todé April 21, 2009

Apparel and blanket manufacturer Pendleton Woolen Mills has engaged Fry Inc. to replatform, design and host its Web site. The new site is scheduled to launch this summer and will use Fry's Open Commerce Platform with the intention of expanding Pendleton's e-commerce business and allowing its small staff to better manage merchandising and promotions.
 

PacSun sticks with Alliance

Lauren Bell April 07, 2009

Pacific Sunwear of California Inc. (PacSun) has extended its 9-year private label credit card contract with Alliance Data Systems Corp. PacSun's private label credit card lets users earn points that can be redeemed for future purchases. It also provides members — mainly teens and young adults — with information on sales and promotions, largely through their monthly statements.
 

Sock subscription service reaches US

Chantal Todé March 23, 2009

Swiss-company Blacksocks.com, which offers a yearly subscription service for men's socks, has launched in North America. For an annual subscription of $89, subscribers automatically receive three pairs of Italian-made socks every four months.
 

Dress Barn brand in e-commerce debut

Mary Elizabeth Hurn March 02, 2009

Dress Barn Inc., which owns women's apparel chains Dressbarn and Maurices, signed a multi-year agreement with GSI Commerce. GSI will provide e-commerce technol­ogy, fulfillment and design services to the Maurices brand, which has never before had an online retail platform.
 

Cataloger taps Alliance for credit, loyalty programs

Lauren Bell February 25, 2009

Haband, a multichannel clothing retailer owned by Orchard Brands, has signed a long-term contract with Alliance Data Systems Corp. Alliance will provide Haband with its first private-label credit card and first loyalty rewards program, slated to launch this summer.
 

Nike shows savvy with viral video ad featuring 'Gossip Girl' star Momsen

Andreas Roell, CEO, Geary February 16, 2009

"Viral" is a daunting word for digital marketers. Agreeing to produce a viral campaign is easy to promise and hard to deliver. Numerous brands have executed successful viral campaigns, but there is little rhyme or reason about which videos gain popularity and those that fall flat.
 

New magazine targets urban clotheshorses

Lauren Bell February 09, 2009

UrbanMetro, a fashion magazine for young, urban men, has launched in print. It has snagged 20,000 subscribers for its first print issue — mainly 18- to 34-year-old men in East coast cities such as New York, Washington, DC, and Miami.
 
 

Brooks Brothers adds MBS CRM for better personalized marketing

Lauren Bell February 06, 2009

High-end retailer Brooks Brothers has tapped database marketing company MBS to help boost its CRM and retention efforts.
 

Weddings get interactive, social

January 26, 2009

Getting married and not a thing to wear? David's Bridal has launched a "Dress Your Wedding" virtual contest, through which people can dress themselves and their wedding party, share their wedding plans and win cash prizes.
 

Adidas brings customization to wholesale print catalogs

Chantal Todé January 26, 2009

Borrowing from consumer catalogs, Adi­das will add greater customization to its quarterly wholesale catalog through the use of digital printing.
 

Text message marketing rings true

Dianna Dilworth January 26, 2009

Consumers love to text — and as a direct response tactic that offers bang for the buck, so do marketers.
 
 

The Limited signs with Merkle for database marketing

Chantal Todé January 08, 2009

The Limited has signed a multiyear agreement with database marketing agency Merkle to provide a comprehensive marketing database infrastructure, database marketing strategy, advanced analytics and data-driven customer insight.
 

Unilever gives prospects in Thailand a memorable way to test its product

Blake Ebel, executive creative director, Euro RSCG Chicago January 05, 2009

I first came across this direct mail piece at the Cannes Lions International Advertising Festival last summer, and was blown away by the simplicity of the idea.
 

E-mail gets personal

Dianna Dilworth January 05, 2009

Sears abandons 'batch and blast' e-mail strategy to improve both revenue and customer loyalty
 

Nike targets young women through interactive video ads

Dianna Dilworth December 24, 2008

Nike has teamed up with Omnicom agency Agency.com for a new holiday campaign that takes on the cold weather. Deemed, "2008 Baby, It's Cold Outside," the campaign is centereed around an interactive video that is running on Weather.com, About.com, as well as on Nike.com's homepage and in NikeTown stores nationwide in an extended 45-second version.
 

Retailers slash in a final push

Dianna Dilworth, Chantal Todé, Bryan Yurcan December 19, 2008

The countdown to the last days for shopping, last days for shipping and last-minute deals is on as retailers are vying for the attention of last-minute holiday shoppers.
 

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