Personal, genuine connections can help marketers craft the most intimate and positive customer experiences—and that's what Alternative Apparel is all about.
What's in our mailbox this month: Men's apparel catalogs. Snazzy.
IBM says it can predict trends—like steampunk fashion—three to four years before they hit the mainstream through the power of social listening.
Digital shop Firstborn NY took pinning to another level with the "UNIQLO Dry Mesh Project," a social initiative intended to raise awareness about the Japanese clothing brand.
Some reports state that up to 70 or 80% of women are wearing the incorrect bra size, but the HerRoom bra finder aims to put an end to ill-fitting intimate apparel.
When it comes to customer experience and flair, Gap.com gets high marks.
As plans for summer weekend getaways are set in motion, people are gearing up for the great outdoors — and we're rating the retailers.
Skechers USA Inc. has agreed to settle FTC charges that the company made unfounded and deceitful claims about the benefits of its Shape-Ups fitness shoes.
Zazzle.com, an online platform for customized gifts, posters and apparel, inaugurated a campaign in January in an effort to engage its community of fans.
Nike.com serves as the general access portal for consumers to enter the positively labyrinthine catalog of Nike's various products and services.
MeUndies.com got down to business with a sweepstakes on Facebook.
Spring catalogs: Who did it right?
Abercrombie & Fitch and American Eagle Outfitters use diverse direct marketing approaches to sell similarly priced apparel to teenagers and young adults.
The premise behind BBH New York's "Good Shirts" campaign for UNICEF is simple: Buy a specially designed original T-shirt, and all the money from the purchase goes towards the charity's fundraising efforts to combat the current humanitarian crisis in the Horn of Africa.
Hampton Direct, a direct marketer with previous direct response TV (DRTV) successes with the Total Pillow and the Wonder Hanger, faced a challenge with its PajamaJeans. Apparel is tricky to sell on direct channels, since the shopper can't feel the fabric or the fit of the garment.
Diesel wants customers to know that finding items to "like" on Facebook is no longer limited to the digital world. Brick-and-mortar customers are now able to scan a quick response (QR) code next to each product across stores in Spain to register that they like the item on Facebook, just as they would an online product.
With a glass of Merlot in hand, an affluent 46-year-old woman skims the pages of a Boston Proper catalog packed with photos of striking models in knit tops, maxi dresses, swimwear and sandals.
Saucony, a running shoe company, launched eye-catching social media work alongside its first TV campaign. The digital elements of the "Find Your Strong" effort encourages runners to create T-shirts with the personal reasons that they run printed on them
Multichannel retailer Express launched a commerce tab on its Facebook page on May 3 that enables consumers to browse and make purchases from Express' entire product catalog without leaving the social network.
The news grabbing headlines this month was eBay's $2.4 billion acquisition of e-commerce services giant GSI Commerce, its bid to take on industry leader Amazon.com.
Christa DePoe, the general manager of e-commerce at Keen Footwear, explains its mobile and e-commerce site tactics.
The Tafford Uniforms brand has sold nurses' scrubs and other medical uniforms to healthcare workers for nearly 25 years. While other brands focused on a b-to-b model by negotiating bulk contracts with healthcare facilities, such as hospitals, Tafford remained committed to selling directly to the individual worker.
As chief marketing officer of Gilt Groupe, Zucker employs a data-driven approach that allows him to streamline the luxury e-commerce retailer's marketing.
Choosing to ignore the digital aspects of direct marketing will likely earn your brand the consumers' collective cold shoulder. Just ask The North Face and Patagonia — two outdoor apparel retailers with distinct customer approaches that effectively blend e-commerce efforts with catalog mailings.
Women's specialty retailer Chico's FAS increased marketing expenses by $4.4 million in its fiscal fourth quarter of 2010. Kent Kleeberger, EVP, CFO and treasurer of the company, said it spent more on e-marketing initiatives across all three Chico's brands.
Think Kenneth Cole is a jerk? Fine. Will it keep you from buying a pair of his shoes if given the right offer at the right time? Probably not.
The 2010 holiday season was a merry one for retailers. Consumer spending rebounded 5% compared with last year, the largest increase since 2005, according to MasterCard's SpendingPulse.
The Navy Exchange is a $2.5 billion retailer with more than 300 stores across the globe that caters to active and retired US sailors and their families. Its merchandise runs the gamut from clothing and food to electronics and home and bath products with brand names, such as Victoria's Secret and Levi's.
Payless ShoeSource has named Vincent DeSantis SVP and CMO. He will oversee global branding, CRM and digital initiatives, including mobile marketing and social media and report to LuAnn Via, CEO of the company.
Chico's FAS, a women's retail company, was having a hard time using customer data effectively.
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