Apparel

Delivered: Men's apparel catalogs

Delivered: Men's apparel catalogs

What's in our mailbox this month: Men's apparel catalogs. Snazzy.

Fashion World to Get Steampunk'd? So Says IBM

Fashion World to Get Steampunk'd? So Says IBM

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IBM says it can predict trends—like steampunk fashion—three to four years before they hit the mainstream through the power of social listening.

Mass pinning event publicizes UNIQLO apparel product line

Mass pinning event publicizes UNIQLO apparel product line

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Digital shop Firstborn NY took pinning to another level with the "UNIQLO Dry Mesh Project," a social initiative intended to raise awareness about the Japanese clothing brand.

Find the right bra—or bust

Find the right bra—or bust

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Some reports state that up to 70 or 80% of women are wearing the incorrect bra size, but the HerRoom bra finder aims to put an end to ill-fitting intimate apparel.

Gap.com is a sleek, simple and functional apparel website

Gap.com is a sleek, simple and functional apparel website

When it comes to customer experience and flair, Gap.com gets high marks.

Sports retailers fall short on social engagement

Sports retailers fall short on social engagement

As plans for summer weekend getaways are set in motion, people are gearing up for the great outdoors — and we're rating the retailers.

Skechers settles with FTC for $40M

Skechers settles with FTC for $40M

Skechers USA Inc. has agreed to settle FTC charges that the company made unfounded and deceitful claims about the benefits of its Shape-Ups fitness shoes.

Online retailer's presidential poll

Online retailer's presidential poll

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Zazzle.com, an online platform for customized gifts, posters and apparel, inaugurated a campaign in January in an effort to engage its community of fans.

Nike.com helps consumers sort through the clutter

Nike.com helps consumers sort through the clutter

Nike.com serves as the general access portal for consumers to enter the positively labyrinthine catalog of Nike's various products and services.

Free underwear for life

Free underwear for life

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MeUndies.com got down to business with a sweepstakes on Facebook.

Delivered: spring catalogs

Delivered: spring catalogs

Spring catalogs: Who did it right?

Teenage apparel retailers struggle to integrate across marketing channels

Teenage apparel retailers struggle to integrate across marketing channels

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Abercrombie & Fitch and American Eagle Outfitters use diverse direct marketing approaches to sell similarly priced apparel to teenagers and young adults.

Graphic tees raise money for famine relief

Graphic tees raise money for famine relief

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The premise behind BBH New York's "Good Shirts" campaign for UNICEF is simple: Buy a specially designed original T-shirt, and all the money from the purchase goes towards the charity's fundraising efforts to combat the current humanitarian crisis in the Horn of Africa.

Hampton's PajamaJeans go viral with DRTV campaign

Hampton's PajamaJeans go viral with DRTV campaign

Hampton Direct, a direct marketer with previous direct response TV (DRTV) successes with the Total Pillow and the Wonder Hanger, faced a challenge with its 
PajamaJeans. Apparel is tricky to sell on direct channels, since the shopper can't feel the fabric or the fit of the garment.

Diesel elicits 'likes' in Spain

Diesel elicits 'likes' in Spain

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Diesel wants customers to know that finding items to "like" on Facebook is no longer limited to the digital world. Brick-and-mortar customers are now able to scan a quick response (QR) code next to each product across stores in Spain to register that they like the item 
on Facebook, just as they would an online product.

Boston Proper builds customer database and sales with summer catalog initiative

Boston Proper builds customer database and sales with summer catalog initiative

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With a glass of Merlot in hand, an affluent 46-year-old woman skims the pages of a Boston Proper catalog packed with photos of striking models in knit tops, maxi dresses, swimwear and sandals.

Our look at the most - and least - engaging social media

Our look at the most - and least - engaging social media

Saucony, a running shoe company, launched eye-catching social media work alongside its first TV campaign. The digital elements of the "Find Your Strong" effort encourages runners to create T-shirts with the personal reasons that they run printed on them

Express launches social shopping catalog

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Multichannel retailer Express launched a commerce tab on its Facebook page on May 3 that enables consumers to browse and make purchases from Express' entire product catalog without leaving the social network.

Executional excellence sets standard

Executional excellence sets standard

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The news grabbing headlines this month was eBay's $2.4 billion acquisition of e-commerce services giant GSI Commerce, its bid to take on industry leader Amazon.com.

Q&A: Christa DePoe, general manager of 
e-commerce, Keen Footwear

Q&A: Christa DePoe, general manager of 
e-commerce, Keen Footwear

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Christa DePoe, the general manager of e-commerce at Keen Footwear, explains its mobile and e-commerce site tactics.

Continual testing on Tafford Uniforms' 
e-commerce site lifts conversion rates

Continual testing on Tafford Uniforms' 
e-commerce site lifts conversion rates

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The Tafford Uniforms brand has sold nurses' scrubs and other medical uniforms to healthcare workers for nearly 25 years. While other brands focused on a b-to-b model by negotiating bulk contracts with healthcare facilities, such as hospitals, Tafford remained committed to selling directly to the individual worker.

Gilt Groupe CMO cultivates audience

Gilt Groupe CMO cultivates audience

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As chief marketing officer of Gilt Groupe, Zucker employs a data-driven approach that allows him to streamline the luxury e-commerce retailer's marketing.

Retail's nature-loving outdoor brands 
seek e-commerce balance

Retail's nature-loving outdoor brands 
seek e-commerce balance

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Choosing to ignore the digital aspects of direct marketing will likely earn your brand the consumers' collective cold shoulder. Just ask The North Face and Patagonia — two outdoor apparel retailers with distinct customer approaches that effectively blend e-commerce efforts with catalog mailings.

Chico's boosts marketing spend; 2010 sales improve

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Women's specialty retailer Chico's FAS increased marketing expenses by $4.4 million in its fiscal fourth quarter of 2010. Kent Kleeberger, EVP, CFO and treasurer of the company, said it spent more on e-marketing initiatives across all three Chico's brands.

Kenneth Cole tweets about Egypt

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Think Kenneth Cole is a jerk? Fine. Will it keep you from buying a pair of his shoes if given the right offer at the right time? Probably not.

Post-holiday remarketing tactics begin

Post-holiday remarketing tactics begin

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The 2010 holiday season was a merry one for retailers. Consumer spending rebounded 5% compared with last year, the largest increase since 2005, according to MasterCard's SpendingPulse.

Data-driven analytics yield better offers at Navy store

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The Navy Exchange is a $2.5 billion retailer with more than 300 stores across the globe that caters to active and retired US sailors and their families. Its merchandise runs the gamut from clothing and food to electronics and home and bath products with brand names, such as Victoria's Secret and Levi's.

Payless ShoeSource promotes DeSantis to CMO

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Payless ShoeSource has named Vincent DeSantis SVP and CMO. He will oversee global branding, CRM and digital initiatives, including mobile marketing and social media and report to LuAnn Via, CEO of the company.

Chico's marketing automation strategy pays dividends

Chico's marketing automation strategy pays dividends

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Chico's FAS, a women's retail company, was having a hard time using customer data effectively.

Mobile is a necessity for modern marketing programs

Mobile is a necessity for modern marketing programs

Mobile is essential for any retailer's multichannel strategy. This is true, not only because mobile penetration is so high, but because people have an "always-on" relationship with their mobile devices.

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