Apparel

Creative solutions from Supershoes.com, Rubbermaid, Inkubook

October 26, 2009

Julie Petroski, VP, group creative director at Targetbase talks about the latest campaigns from Supershoes.com, Rubbermaid and Inkubook
 

Dickies selects GS&P as its AOR

Dianna Dilworth October 09, 2009

Multichannel apparel retailer Dickies has named Omnicom Group's Goodby, Silverstein & Partners its first agency of record after 87 years in business.
 

Creative solutions from Rail Europe, LL Bean, Sprinkler Warehouse

September 14, 2009

Organic's group creative director Sacha Reeb discusses recent campaigns from Rail Europe, LL Bean and Sprinkler Warehouse
 

E-commerce an easy sell

Chantal Todé September 14, 2009

Retailers train their focus online in a tough market by investing in customer experience initiatives.
 

Kmart, Draftfcb focus on tweens for back-to-school

Lauren Bell August 07, 2009

Kmart has kicked off a tweens-targeted back-to-school campaign with longtime agency of record Draftfcb. The campaign, called "Schoolebrity," features TV ads, flash banners, online games, in-store promotions, e-mail blasts and a sweepstakes.
 

Mail's multichannel power

Nathan Golia July 27, 2009

Direct mail remains an effective way for apparel marketers to send targeted messages that drive both online and offline purchases.
 

Urban Outfitters signs Merkle for data and analytics

Chantal Todé July 20, 2009

Multichannel apparel merchant Urban Outfitters Inc. has selected database marketing agency Merkle Inc. to manage data, analytics, strategy and build a comprehensive custom-built database infrastructure called a Knowledge Center for executing multichannel marketing programs in the US. The deal encompasses all of the company's retail brands, which include Urban Outfitters, Anthropologie and Free People. "We see a trend in the retail space of going away from really basic data processing to taking CRM more seriously," said Scott Cone, SVP and client team lead at Merkle.
 

Golden Gate places highest bid for Eddie Bauer

Chantal Todé July 17, 2009

Golden Gate Capital has emerged as the leading bidder for Eddie Bauer during a bankruptcy auction this week, with an all-cash bid for $286 million. The Golden Gate offer will be presented for court approval on July 22 and, if it is accepted, the transaction is expected to close in early August. Eddie Bauer voluntarily entered initiated Chapter 11 reorganization proceedings last month. At the time, it entered into an asset purchase agreement with CCMP Capital Advisors LLC for $202 million in cash, which could be superseded by other bids at auction.
 

Creative campaigns from Carolines on Broadway, Commonwealth Financial, Danner Shoe

Nathan Golia, Carol Krol, Cara Wood July 13, 2009

Hear what Joel Tretin, group creative director at Ogilvy, thinks of digital CRM efforst from Carolines on Broadway, Commonwealth Financial Group and Danner Shoe Manufacturing Co.
 

Marketers weave web of loyalty

Chantal Todé July 13, 2009

Many multichannel merchants are investing in the e-commerce customer experience as a way to drive results even as economic pressures force them to cutback in other areas.
 

Anthropologie mailer shows retailer's capacity to surprise and delight

Nancy Draughn, SVP and ECD, Javelin July 13, 2009

Most people love birthdays — the anticipation, the excitement, the gifts. But me? I've never really been into them, even as a child. However, after two of my creative directors received this birthday mailing from Anthropologie recently, I suddenly wished it were my birthday so that I could receive such a fantastic and memorable gift. So ... what's the big deal about this piece?
 

Coaching up UGC

July 10, 2009

To promote the launch of a new handbag, accessories designer Coach is running a social media sweepstakes campaign. The campaign to promote the new Poppy handbag calls on women age 16 to 28 to go online to create their own scrapbook page and design their own "Poppy Girl" personality.
 

Dress Barn, Tween Brands to merge

Chantal Todé June 25, 2009

Dress Barn Inc. and Tween Brands Inc. have entered into a definitive merger agreement. In the stock-for-stock transaction, a subsidiary of Dress Barn will merge with Tween Brands. Each share of the latter's common stock will be exchanged for 0.47 shares of Dress Barn common stock, representing an equity value of approximately $157 million based on June 24 closing stock prices for both companies. Upon closing of the transaction, Tween Brands stockholders are expected to own approximately 16% of Dress Barn.
 

Simpro introduces IVR platform for DRTV

Nathan Golia June 09, 2009

Simpro Solutions Inc., a Toronto-based provider of call center and CRM services, has launched an automated interactive voice response (IVR) portal for DRTV. Key features of the tool include automated call distribution and call answering, real-time customer order, billing and fulfillment.
 

Golden Gate to acquire J. Jill from Talbots

Chantal Todé June 08, 2009

The Talbots Inc. has signed a definitive agreement to sell substantially of the J. Jill brand assets to an affiliate of private equity investment firm Golden Gate Capital for approximately $75 million. Jill Acquisition LLC, the Golden Gate affiliate, will assume the leases for 204 of the 279 J. Jill brand stores, which it will continue to operate. Talbots will retain the remaining 75 store leases and is expected to close these stores within the next 60 days.
 

EsteeLauder.com by Organic

June 01, 2009

Estee Lauder wanted a Web site that would allow them to connect with their key consumer and help extend the brand's reach with new opportunities for engagement. Based on brand and consumer behavior insights, Organic set out to design a site that was as beautiful as the products themselves.
 

Nailed It: DMNews speaks with BestBuyEyeGlasses.com

June 01, 2009

Eyal Gutentag, principal at BestBuyEyeGlasses.com, discusses a new strategy that is driving results from its recommendations engine.
 

Sears testing new store format tied to online shopping

Chantal Todé May 29, 2009

Sears Holdings Corp. is testing a new store format that has one foot in online shopping and the other in bricks and mortar retail. MyGofer "is a completely new shopping experience that offers the best of online and bricks and mortar," said Brenda Storch, a company spokeswoman. The concept is more than a buy online and pick up in store strategy, Storch continued.
 

Columbia Sportswear to launch e-commerce channel with Demandware

Chantal Todé May 19, 2009

Outdoor apparel and footwear marketer Columbia Sportswear Company has selected the Demandware e-commerce platform to build its new consumer online channel. The e-commerce site at Columbia.com is expected to launch in this summer, serving consumers in the US, with other sites to follow for Europe and Canada.
 

JCPenney sponsors new Yahoo programming

Chantal Todé May 19, 2009

Yahoo has launched a new original program called "Daytime in No Time" consisting of highlights from each day's daytime TV programming and sponsored by JCPenney. The new clip show is a follow up to Yahoo's similarly formatted "Prime Time in No Time," which was launched in March 2008 and has had more than 200 million streams. Verizon is the sponsor of that show. Both shows reside on Yahoo TV.
 

Disney launches new e-commerce site

Chantal Todé May 19, 2009

Disney today unveils a new e-commerce Web site at DisneyStore.com that includes merchandise previously not available online and the ability to customize certain items. Previously known as DisneyShopping.com, the new e-commerce site is called DisneyStore.com and is intended to complement any Disney entertainment or vacation experience
 

Sears holds on to Acxiom for customer analytics

Lauren Bell May 07, 2009

Sears Holdings Corp. has renewed its longstanding partnership with Acxiom Corp. as part of an effort to improve customer relationships and marketing efforts. The 50+-year-old marketing services contract has been renewed for another three years.
 

Lane Bryant will launch new e-commerce site with Fry

Chantal Todé April 29, 2009

Plus-size women's apparel multichannel merchant Charming Shoppes Inc. has selected Fry Inc. as its e-commerce vendor, with new e-commerce sites scheduled to launch this fall for Lane Bryant, Fashion Bug and Catherines Plus Sizes. The project will include strategic planning, creative and user experience design, multisite e-commerce platform development, an integrated order management and call center application, and site hosting for the three core brands.
 

Kohl's to launch exclusive line with The Hills star

Chantal Todé April 22, 2009

Kohl's Corp. will launch the exclusive lifestyle brand LC Lauren Conrad in October in approximately 300 stores and on Kohls.com. The multi-channel merchant is betting on Conrad's high awareness and fashion credibility among young contemporary customers. Conrad is best known as the star of the reality series The Hills. She began her fashion career as an intern at Teen Vogue.
 

Fry to launch new Web site for Pendleton

Chantal Todé April 21, 2009

Apparel and blanket manufacturer Pendleton Woolen Mills has engaged Fry Inc. to replatform, design and host its Web site. The new site is scheduled to launch this summer and will use Fry's Open Commerce Platform with the intention of expanding Pendleton's e-commerce business and allowing its small staff to better manage merchandising and promotions.
 

PacSun sticks with Alliance

Lauren Bell April 07, 2009

Pacific Sunwear of California Inc. (PacSun) has extended its 9-year private label credit card contract with Alliance Data Systems Corp. PacSun's private label credit card lets users earn points that can be redeemed for future purchases. It also provides members — mainly teens and young adults — with information on sales and promotions, largely through their monthly statements.
 

Sock subscription service reaches US

Chantal Todé March 23, 2009

Swiss-company Blacksocks.com, which offers a yearly subscription service for men's socks, has launched in North America. For an annual subscription of $89, subscribers automatically receive three pairs of Italian-made socks every four months.
 

Dress Barn brand in e-commerce debut

Mary Elizabeth Hurn March 02, 2009

Dress Barn Inc., which owns women's apparel chains Dressbarn and Maurices, signed a multi-year agreement with GSI Commerce. GSI will provide e-commerce technol­ogy, fulfillment and design services to the Maurices brand, which has never before had an online retail platform.
 

Cataloger taps Alliance for credit, loyalty programs

Lauren Bell February 25, 2009

Haband, a multichannel clothing retailer owned by Orchard Brands, has signed a long-term contract with Alliance Data Systems Corp. Alliance will provide Haband with its first private-label credit card and first loyalty rewards program, slated to launch this summer.
 

Nike shows savvy with viral video ad featuring 'Gossip Girl' star Momsen

Andreas Roell, CEO, Geary February 16, 2009

"Viral" is a daunting word for digital marketers. Agreeing to produce a viral campaign is easy to promise and hard to deliver. Numerous brands have executed successful viral campaigns, but there is little rhyme or reason about which videos gain popularity and those that fall flat.
 

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