May 06, 2013
A check-in loyalty program for viewers tipped off during Saturday's Nets-Bulls game.
January 01, 2013
A marketer needs her ideas but if she can't store them, what good are they? Evernote makes it easy to log ideas wherever inspiration strikes.
September 10, 2012
Mik Stroyberg, Issuu's director of consumer engagement, and Ashish Patel, VICE's head of social media, discuss the role digital magazines play in VICE's online strategy.
July 01, 2012
In preparation for its entry into the beer market, Casella Wines created a free mobile app to discover — and ultimately replicate — the ideal beer-drinking experience.
April 27, 2012
T.G.I. Friday's launched its first mobile app, designed to allow customers to use their phones to keep track of their tabs and interact while inside the restaurant, said Trey Hall, SVP and CMO at Friday's. The app was developed with Tabbedout, a mobile wallet company based in Austin, Texas.
April 10, 2012
Amazon has launched its In-App Purchasing API, intended to turn one-time app buyers into repeat customers, the company said in a YouTube video.
March 22, 2012
"Connecting by disconnecting is the way forward," said Arianna Huffington at Adobe's Digital Marketing Summit in Salt Lake City. Enter the app that helps you relax.
The frozen yogurt franchise Pinkberry will accept payments and process coupons through Google Wallet, an NFC-powered Android app for smartphones, at 69 of its retail locations, said a Google Commerce blog post.
March 01, 2012
HarperCollins teamed with Dentsu to launch a mobile Quick Response code campaign that drove in-store activity and online engagement.
March 01, 2012
Martha Stewart Living was so pleased with the results from the Ultimate Fan Sweepstakes that the brand ran two more successful sweepstakes using SnapApp after Ultimate Fan closed.
February 01, 2012
If you live in New York City and listen to blues-rock band The Black Keys, you probably need someone to repair your apartment's plumbing and/or heating. You also likely are in the market for a luxury car — at least according to Internet radio provider Pandora.
February 01, 2012
General Electric Company (GE), with digital agency Mekanism, invited its Facebook fans to participate in a photo contest that used Apple's Instagram app.
February 01, 2012
Tech startup Cantora Labs hosted a two-day party to display its music technology offerings, including the SmartLounge app.
February 01, 2012
The interactive BizWords iOS app was created by direct agency Organic for Hilton Garden Inn to "help business travelers decode and navigate the business speak that has become so common in the workplace," the hotel chain said on its site.
December 05, 2011
Facebook has acquired location-based social network Gowalla, both companies said Dec. 5. Terms of the deal were not disclosed.
November 30, 2011
BMW may sell hundreds of thousands of cars each year, but for its latest model, the all-electric commuter car ActiveE, it's looking for just 700 passionate consumers.
Sam's Club will debut an iPad app in the "next few weeks," said Matt Martin, senior marketing manager at the Wal-Mart Stores-owned retailer, during a session at the ad:tech New York conference on Nov. 10.
November 01, 2011
Several technology vendors introduced products in October that put fresh twists on display advertising, videos and Web analytics that help marketers use new digital tools to enhance traditional marketing.
November 01, 2011
Bloomingdale's is betting that consumers will find taking a photo with a Playboy bunny more exciting than filling out a printed sweepstakes entry in a store. It is one of the latest brands to use augmented reality to spice up a contest.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
