App

App of the Month: Air Display 1.2

App of the Month: Air Display 1.2

A second computer monitor can increase productivity, but they can be quite pricey. However, Air Display 1.2 and a tablet can eliminate that problem.

App of the Month: Pocket

App of the Month: Pocket

Marketers are often on the run, reading articles and blogs whenever and wherever they can. Enter Pocket.

Green Works Campaign Has Dolphins Do the Talking

Green Works Campaign Has Dolphins Do the Talking

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The eco-friendly Clorox brand teams up with digital agency Critical Mass to create the Dolphin Translator app.

NBA Goes Second Screen in the Second Round

NBA Goes Second Screen in the Second Round

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A check-in loyalty program for viewers tipped off during Saturday's Nets-Bulls game.

App of the Month: Quickoffice Pro

App of the Month: Quickoffice Pro

Quickoffice Pro: It's an office on the go.

App of the Month: Evernote

App of the Month: Evernote

A marketer needs her ideas but if she can't store them, what good are they? Evernote makes it easy to log ideas wherever inspiration strikes.

Digital content Issuus from VICE

Digital content Issuus from VICE

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Mik Stroyberg, Issuu's director of consumer engagement, and Ashish Patel, VICE's head of social media, discuss the role digital magazines play in VICE's online strategy.

Crowdsourcing to find best brew

Crowdsourcing to find best brew

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In preparation for its entry into the beer market, Casella Wines created a free mobile app to discover — and ultimately replicate — the ideal beer-drinking experience.

T.G.I. Friday's launches mobile app

T.G.I. Friday's launches mobile app

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T.G.I. Friday's launched its first mobile app, designed to allow customers to use their phones to keep track of their tabs and interact while inside the restaurant, said Trey Hall, SVP and CMO at Friday's. The app was developed with Tabbedout, a mobile wallet company based in Austin, Texas.

Amazon launches in-app purchasing API

Amazon launches in-app purchasing API

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Amazon has launched its In-App Purchasing API, intended to turn one-time app buyers into repeat customers, the company said in a YouTube video.

Huffington to launch new app, GPS for the soul

Huffington to launch new app, GPS for the soul

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"Connecting by disconnecting is the way forward," said Arianna Huffington at Adobe's Digital Marketing Summit in Salt Lake City. Enter the app that helps you relax.

Pinkberry to accept Google Wallet at 69 retail locations

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The frozen yogurt franchise Pinkberry will accept payments and process coupons through Google Wallet, an NFC-powered Android app for smartphones, at 69 of its retail locations, said a Google Commerce blog post.

It's alive! HarperCollins augments reality

It's alive! HarperCollins augments reality

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HarperCollins teamed with Dentsu to launch a mobile Quick Response code campaign that drove in-store activity and online engagement.

Martha Stewart Living uses app to create successful Facebook sweepstakes

Martha Stewart Living uses app to create successful Facebook sweepstakes

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Martha Stewart Living was so pleased with the results from the Ultimate Fan Sweepstakes that the brand ran two more successful sweepstakes using SnapApp after Ultimate Fan closed.

Pandora's targeting model hard to parse

Pandora's targeting model hard to parse

If you live in New York City and listen to blues-rock band The Black Keys, you probably need someone to repair your apartment's plumbing and/or heating. You also likely are in the market for a luxury car — at least according to Internet radio provider Pandora.

GE Instagram contest targets shutterbugs

GE Instagram contest targets shutterbugs

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General Electric Company (GE), with digital agency Mekanism, invited its Facebook fans to participate in a photo contest that used Apple's Instagram app.

Smartphone app unlocks interactive music content

Smartphone app unlocks interactive music content

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Tech startup Cantora Labs hosted a two-day party to display its music technology offerings, including the SmartLounge app.

App synergizes buzzword ROI

App synergizes buzzword ROI

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The interactive BizWords iOS app was created by direct agency Organic for Hilton Garden Inn to "help business travelers decode and navigate the business speak that has become so common in the workplace," the hotel chain said on its site.

Facebook acquires Gowalla, shuts app

Facebook acquires Gowalla, shuts app

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Facebook has acquired location-based social network Gowalla, both companies said Dec. 5. Terms of the deal were not disclosed.

BMW gains mileage on hybrid campaign through CRM

BMW gains mileage on hybrid campaign through CRM

BMW may sell hundreds of thousands of cars each year, but for its latest model, the all-electric commuter car ActiveE, it's looking for just 700 passionate consumers.

Sam's Club to launch iPad app

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Sam's Club will debut an iPad app in the "next few weeks," said Matt Martin, senior marketing manager at the Wal-Mart Stores-owned retailer, during a session at the ad:tech New York conference on Nov. 10.

Brands put spin on traditional channels with new tech tools

Brands put spin on traditional channels with new tech tools

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Several technology vendors introduced products in October that put fresh twists on display advertising, videos and Web analytics that help marketers use new digital tools to enhance traditional marketing.

Marketers augment reality and campaigns

Marketers augment reality and campaigns

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Bloomingdale's is betting that consumers will find taking a photo with a Playboy bunny more exciting than filling out a printed sweepstakes entry in a store. It is one of the latest brands to use augmented reality to spice up a contest.

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Turning Big Data Into Smart Data

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Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

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