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T.G.I. Friday's launches mobile app

April 27, 2012

T.G.I. Friday's launched its first mobile app, designed to allow customers to use their phones to keep track of their tabs and interact while inside the restaurant, said Trey Hall, SVP and CMO at Friday's. The app was developed with Tabbedout, a mobile wallet company based in Austin, Texas.
 

Amazon launches in-app purchasing API

April 10, 2012

Amazon has launched its In-App Purchasing API, intended to turn one-time app buyers into repeat customers, the company said in a YouTube video.
 

Huffington to launch new app, GPS for the soul

March 22, 2012

"Connecting by disconnecting is the way forward," said Arianna Huffington at Adobe's Digital Marketing Summit in Salt Lake City. Enter the app that helps you relax.
 

Pinkberry to accept Google Wallet at 69 retail locations

March 19, 2012

The frozen yogurt franchise Pinkberry will accept payments and process coupons through Google Wallet, an NFC-powered Android app for smartphones, at 69 of its retail locations, said a Google Commerce blog post.
 

It's alive! HarperCollins augments reality

March 01, 2012

HarperCollins teamed with Dentsu to launch a mobile Quick Response code campaign that drove in-store activity and online engagement.
 

Martha Stewart Living uses app to create successful Facebook sweepstakes

March 01, 2012

Martha Stewart Living was so pleased with the results from the Ultimate Fan Sweepstakes that the brand ran two more successful sweepstakes using SnapApp after Ultimate Fan closed.
 

Pandora's targeting model hard to parse

February 01, 2012

If you live in New York City and listen to blues-rock band The Black Keys, you probably need someone to repair your apartment's plumbing and/or heating. You also likely are in the market for a luxury car — at least according to Internet radio provider Pandora.
 

GE Instagram contest targets shutterbugs

February 01, 2012

General Electric Company (GE), with digital agency Mekanism, invited its Facebook fans to participate in a photo contest that used Apple's Instagram app.
 

Smartphone app unlocks interactive music content

February 01, 2012

Tech startup Cantora Labs hosted a two-day party to display its music technology offerings, including the SmartLounge app.
 

Hilton app synergizes corporate buzzword ROI

February 01, 2012

The interactive BizWords iOS app was created by direct agency Organic for Hilton Garden Inn to "help business travelers decode and navigate the business speak that has become so common in the workplace," the hotel chain said on its site.
 

Facebook acquires Gowalla, shuts app

December 05, 2011

Facebook has acquired location-based social network Gowalla, both companies said Dec. 5. Terms of the deal were not disclosed.
 

BMW gains mileage on hybrid campaign through CRM

Alex Palmer November 30, 2011

BMW may sell hundreds of thousands of cars each year, but for its latest model, the all-electric commuter car ActiveE, it's looking for just 700 passionate consumers.
 

Sam's Club to launch iPad app

November 11, 2011

Sam's Club will debut an iPad app in the "next few weeks," said Matt Martin, senior marketing manager at the Wal-Mart Stores-owned retailer, during a session at the ad:tech New York conference on Nov. 10.
 

Marketers augment reality and campaigns

November 01, 2011

Bloomingdale's is betting that consumers will find taking a photo with a Playboy bunny more exciting than filling out a printed sweepstakes entry in a store. It is one of the latest brands to use augmented reality to spice up a contest.
 

Brands put spin on traditional channels with new tech tools

November 01, 2011

Several technology vendors introduced products in October that put fresh twists on display advertising, videos and Web analytics that help marketers use new digital tools to enhance traditional marketing.