The Beeb turns to integrated marketing to update its image and make an impression on media buyers and advertisers.
A second computer monitor can increase productivity, but they can be quite pricey. However, Air Display 1.2 and a tablet can eliminate that problem.
Marketers are often on the run, reading articles and blogs whenever and wherever they can. Enter Pocket.
The eco-friendly Clorox brand teams up with digital agency Critical Mass to create the Dolphin Translator app.
A check-in loyalty program for viewers tipped off during Saturday's Nets-Bulls game.
Quickoffice Pro: It's an office on the go.
A marketer needs her ideas but if she can't store them, what good are they? Evernote makes it easy to log ideas wherever inspiration strikes.
Mik Stroyberg, Issuu's director of consumer engagement, and Ashish Patel, VICE's head of social media, discuss the role digital magazines play in VICE's online strategy.
In preparation for its entry into the beer market, Casella Wines created a free mobile app to discover — and ultimately replicate — the ideal beer-drinking experience.
T.G.I. Friday's launched its first mobile app, designed to allow customers to use their phones to keep track of their tabs and interact while inside the restaurant, said Trey Hall, SVP and CMO at Friday's. The app was developed with Tabbedout, a mobile wallet company based in Austin, Texas.
Amazon has launched its In-App Purchasing API, intended to turn one-time app buyers into repeat customers, the company said in a YouTube video.
"Connecting by disconnecting is the way forward," said Arianna Huffington at Adobe's Digital Marketing Summit in Salt Lake City. Enter the app that helps you relax.
The frozen yogurt franchise Pinkberry will accept payments and process coupons through Google Wallet, an NFC-powered Android app for smartphones, at 69 of its retail locations, said a Google Commerce blog post.
HarperCollins teamed with Dentsu to launch a mobile Quick Response code campaign that drove in-store activity and online engagement.
Martha Stewart Living was so pleased with the results from the Ultimate Fan Sweepstakes that the brand ran two more successful sweepstakes using SnapApp after Ultimate Fan closed.
If you live in New York City and listen to blues-rock band The Black Keys, you probably need someone to repair your apartment's plumbing and/or heating. You also likely are in the market for a luxury car — at least according to Internet radio provider Pandora.
General Electric Company (GE), with digital agency Mekanism, invited its Facebook fans to participate in a photo contest that used Apple's Instagram app.
Tech startup Cantora Labs hosted a two-day party to display its music technology offerings, including the SmartLounge app.
The interactive BizWords iOS app was created by direct agency Organic for Hilton Garden Inn to "help business travelers decode and navigate the business speak that has become so common in the workplace," the hotel chain said on its site.
Facebook has acquired location-based social network Gowalla, both companies said Dec. 5. Terms of the deal were not disclosed.
BMW may sell hundreds of thousands of cars each year, but for its latest model, the all-electric commuter car ActiveE, it's looking for just 700 passionate consumers.
Sam's Club will debut an iPad app in the "next few weeks," said Matt Martin, senior marketing manager at the Wal-Mart Stores-owned retailer, during a session at the ad:tech New York conference on Nov. 10.
Several technology vendors introduced products in October that put fresh twists on display advertising, videos and Web analytics that help marketers use new digital tools to enhance traditional marketing.
Bloomingdale's is betting that consumers will find taking a photo with a Playboy bunny more exciting than filling out a printed sweepstakes entry in a store. It is one of the latest brands to use augmented reality to spice up a contest.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.