App of the Week: Flipboard

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Flipboard collects content from the Web and reformats it for users.
Flipboard collects content from the Web and reformats it for users.

A single place to receive and read all pertinent news, Flipboard's mission is to improve how people discover, view, and share content across their social networks.

Flipboard collects content from Web pages and reformats it to look more like magazine content. Users are able to toggle through items on Facebook, Instagram, The New York Times, YouTube, and many other sources as if the stories were featured together in one periodical. Additionally, users are able to promote interesting stories via their social networks.

What might surprise marketers are full-page ads that not only provide information on relevant products to users in a more reader-friendly, magazine-like style, but also help Flipboard monetize the content.

Indeed, Flipboard users flip for the app:

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