App of the Week: Flipboard

Share this article:
Flipboard collects content from the Web and reformats it for users.
Flipboard collects content from the Web and reformats it for users.

A single place to receive and read all pertinent news, Flipboard's mission is to improve how people discover, view, and share content across their social networks.

Flipboard collects content from Web pages and reformats it to look more like magazine content. Users are able to toggle through items on Facebook, Instagram, The New York Times, YouTube, and many other sources as if the stories were featured together in one periodical. Additionally, users are able to promote interesting stories via their social networks.

What might surprise marketers are full-page ads that not only provide information on relevant products to users in a more reader-friendly, magazine-like style, but also help Flipboard monetize the content.

Indeed, Flipboard users flip for the app:

Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

MediaWhiz

MediaWhiz is an online performance marketing agency that helps clients acquire customers more ...

More in Social Media

Mobile Approaches Three Quarters of Facebook's Ad Revenue

Mobile Approaches Three Quarters of Facebook's Ad Revenue

The channel accounted for 62% of the social network's $2.7 billion ad revenue in Q2, a 21% increase from the same period last year.

Twittersphere Abuzz With Negativity Over Pinterest's New Brand Leader

Twittersphere Abuzz With Negativity Over Pinterest's New Brand ...

The general sentiment is that David Rubin's success with the Axe brand is unlikely to help him grow the social network's male audience.

LinkedIn Acquires Bizo

LinkedIn Acquires Bizo

The professional network brings business audience marketing to its platform for $175 million.