Apollo fails to launch

Share this article:
Arbitron and Nielsen Co. cancelled further development of their joint Apollo Project, a research tool that aimed to track purchase influencers and metrics across multiple media channels in a single database. The companies said that despite interest from Procter & Gamble and six other clients, there was not enough interest to justify the cost of a national rollout.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions