The company behind ReachEdge debuts its hybrid framework for developing mobile apps, aptly named LigerMobile.
It seems like Facebook is always coming out with something shiny and new. Experts break down which of those tools marketers should care about.
EBay has opened an app store for eBay sellers with about a dozen applications that have been pre-approved to be embedded on eBay.com and addressing issues such as shipping and inventory management. The app store is open to subscribers of the Selling Manager and Selling Manager Pro platforms, which help sellers manage their listings. The apps are being offered on a revenue-sharing basis through eBay, which will manage the billing on behalf of developers.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.