The company behind ReachEdge debuts its hybrid framework for developing mobile apps, aptly named LigerMobile.
It seems like Facebook is always coming out with something shiny and new. Experts break down which of those tools marketers should care about.
EBay has opened an app store for eBay sellers with about a dozen applications that have been pre-approved to be embedded on eBay.com and addressing issues such as shipping and inventory management. The app store is open to subscribers of the Selling Manager and Selling Manager Pro platforms, which help sellers manage their listings. The apps are being offered on a revenue-sharing basis through eBay, which will manage the billing on behalf of developers.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...