APAC Renews LA Times Contract
The total value of the agreement was not disclosed.
Deerfield, IL-based APAC started business with the newspaper in 1998, when it signed a three-year contract for teleservices.
APAC has more than 200 telephone agents servicing the Los Angeles Times. The agents operate from the company's call center in La Crosse, WI, and are trained in conversational sales techniques, APAC said.
The agents handle the newspaper's subscriber-care program and address customer inquiries, billing issues and delivery questions. They also handle general sales and service request calls.