APAC Renews LA Times Contract

Share this article:
Teleservices provider APAC Customer Services signed a five-year deal to renew its contract with the Los Angeles Times to handle inbound calls on subscription and delivery issues.


The total value of the agreement was not disclosed.


Deerfield, IL-based APAC started business with the newspaper in 1998, when it signed a three-year contract for teleservices.


APAC has more than 200 telephone agents servicing the Los Angeles Times. The agents operate from the company's call center in La Crosse, WI, and are trained in conversational sales techniques, APAC said.


The agents handle the newspaper's subscriber-care program and address customer inquiries, billing issues and delivery questions. They also handle general sales and service request calls.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.