APAC Customer Services Wins Harrah's Contract

Share this article:
APAC Customer Services, Deerfield, IL, said yesterday that it has been awarded a multiyear contract to provide inbound customer relationship management services for casino giant Harrah's Entertainment Inc. The value of the contract was not disclosed.


APAC will handle the more than 11,000 customer inquiries and reservation requests that Harrah's receives per day, said Nick Naples, vice president of Harrah's Brand Hotel Operations.


In addition to handling voice calls from customers, APAC will respond to customer contacts made through Harrah's Web site.


Harrah's Entertainment, Las Vegas, owns 21 casinos under the Harrah's, Showboat and Rio brands.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Linda Woolley Steps Down as DMA Chief

Linda Woolley Steps Down as DMA Chief

The Direct Marketing Association board of directors names Benton and Berzan as interim replacements in her roles as CEO and president.

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.