The Associated Press (AP) launched a pilot of its iCircular program on Sept. 19, enabling retailers to run digital versions of their weekly print circulars within newspapers' mobile apps or mobile-optimized sites.
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.