AP Poll: No-Call Is Working

Share this article:
Three-quarters of Americans registered for the national no-call list report a reduction in telemarketing calls since the list took effect, according to an Associated Press poll released last week.


The poll of 1,000 consumers conducted Feb. 16-18 in conjunction with research firm Ipsos-Public Affairs found that half of those surveyed had registered for the list. The poll also found that people who had registered were more likely to be middle-aged or older, white and have college degrees, and that people in the Northeast and Midwest were most likely to register.


The poll also asked questions about unsolicited commercial e-mail and found that 53 percent reported getting a "great deal" and 24 percent said they receive "some." Nearly 70 percent said they have seen no reduction in the amount of spam they receive since the federal CAN-SPAM law took effect six weeks ago.


Share this article:
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.