AOTA focuses on trust on heels of EEC trust breach

Share this article:




The Authentication and Online Trust Association is hosting their annual forum in Seattle today. Many of the sessions at the conference are addressing the issues of building trust with consumers, while at the same time providing good online services. Basically, the fine balance between the fact that we all like that Amazon can give us the best recommendations and tell us that our favorite author has a new book out, but none of us wants to know our personal posts to friends on MySpace are being tricked by advertisers and even sold to third parties.

All of this chatter comes a week after a real breach of trust was committed by one of the respectable watchdogs, the DMA’s EEC. What happened was that the Zinio Publishing, the employer of Jeanniey Mullen, a founder/co-chair of the EEC, sent unsolicited messages to the EEC’s list. The messages e-mails were an acquisition effort for women’s lifestyle publication VIV Magazine. This is a clear violation of the EEC’s privacy policy.

The EEC claims no breach, but the DMA has announced that it will be taking a more controlled approach to managing its once fairly independent organization.

http://directmag.com/magill/0527-dma-changes-eec/

-Dianna Dilworth

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Finally, A Data Program for the People

Finally, A Data Program for the People

A British website seeks voters' help in striking clichés from the stump speeches of political candidates.

Four Brand Emails That Offer Tricks and Treats

Four Brand Emails That Offer Tricks and Treats

Happy Halloween from my inbox to yours.

Creative Marketing Is Good; Useful, Relevant Messages Are Better

Creative Marketing Is Good; Useful, Relevant Messages Are ...

The next wave of the digital evolution is pushing marketers toward hyper-relevance; but not everyone is catching on.