AOTA conference explores safety online through education

Share this article:
This week’s AOTA conference was a meeting of minds for online marketers who specialize in security and online trust. As consumers get more tools in their hands to create and communicate on the Web, so too do the bad guys.

And the main consensus at the show is that there are a lot of bad guys out there. But still more good guys, which is where the industry meetings come in. The industry is doing a lot to work together to police these issues. And while it is a dangerous world, technology can help. Michael Barrett, chief information security officer at PayPal, equated these products to the seat belt. They don’t save every life, but they sure do help a lot.

One of the big issue that has really been discussed at this show is consumer education. If consumers knew that the IRS does not send e-mail, then they wouldn’t be opening e-mails from spammers dressed up in sheep’s clothing. (Especially those people excited about getting their stimulus checks). But the industry is starting to get involved. MySpace, Craigslist, eBay and PayPal are all actively trying to educate consumers in a move to build trust and safety online. Be it through technology, education and working with law enforcement, the Internet can still be a very safe place.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

What (Truly) Matters to Millennials

What (Truly) Matters to Millennials

A recent study reveals the things that millennials really care about—and what moves them to make a purchase.

The Long, Hard Road to Marketing Sophistication

The Long, Hard Road to Marketing Sophistication

If there are times when you feel like you're way behind on the customer journey, well, you probably are. But so is nearly everyone else.

What Top Marketers Read to Get Inspired

What Top Marketers Read to Get Inspired

DMN's 2014 40 Under 40 Award winners have a bevy of business books on their must-read lists.