AOL's Platform-A released in CanadaAs a part of its global expansion effort, AOL has launched its online advertising network, Platform-A, in Canada.
The new offering will align AOL's existing Canadian advertising operations including Advertising.com and the AOL Canada media network, which includes AOL-owned properties and a number of third-party sites such as Canadian Driver.
The Canadian Platform-A comes after releasing Platform-A in Denmark, Finland, the Netherlands, Norway and Sweden, Germany, France and the UK.
Now advertisers in Canada can purchase ad inventory from a portal and manage their media buying activity across Platform-A's multiple digital marketing channels.
“Today's launch enables advertisers to leverage the strong Canadian presence established by the AOL Canada properties and popular niche sites, such as Engadget and TMZ.com from AOL's MediaGlow publishing unit, which reach more than 10 million Canadians monthly, in order to reach a highly engaged audience of online consumers,” said James Prudhomme, senior director, Platform-A Canada, in a statement.
This growth comes after Platform-A has announced strategic partnerships with various financial sector advertisers in the US, including TurboTax, FreeCreditReport.com and Scottrade.