AOL's Platform-A debuts mobile ad platform

Share this article:

AOL has debuted a mobile third-party ad-serving platform through Third Screen Media, Platform-A's mobile ad-serving platform and network.

 

Through the new offering, Platform-A will offer mobile publishers the ability to sell ads on multiple ad networks. The new mobile offering allows publishers to partition inventory to dictate how they want their inventory distributed across these networks.

 

AOL acquired Third Screen Media just more than a year ago and made it part of Platform-A. It also offers the Third Screen Media Mobile AdServing Platform, on which advertisers, publishers and mobile phone carriers can access mobile ad inventory for the buying and selling of mobile advertising in WAP, video, SMS/MMS and downloadable applications.

 

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.