AOL's Platform-A debuts mobile ad platform

Share this article:

AOL has debuted a mobile third-party ad-serving platform through Third Screen Media, Platform-A's mobile ad-serving platform and network.

 

Through the new offering, Platform-A will offer mobile publishers the ability to sell ads on multiple ad networks. The new mobile offering allows publishers to partition inventory to dictate how they want their inventory distributed across these networks.

 

AOL acquired Third Screen Media just more than a year ago and made it part of Platform-A. It also offers the Third Screen Media Mobile AdServing Platform, on which advertisers, publishers and mobile phone carriers can access mobile ad inventory for the buying and selling of mobile advertising in WAP, video, SMS/MMS and downloadable applications.

 

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.