AOL UK to Use Eyeblaster 5.3

Share this article:
AOL UK will use new Eyeblaster 5.3 technology to introduce a 1-megabyte rich media advertisement this week for its AOL Music Sessions@AOL.


Produced by the Dulles, VA-based Internet service provider, Sessions@AOL will feature in-studio performances and interviews with artists like Madonna, 50 Cent, LeAnn Rimes and Red Hot Chili Peppers.


Using Eyeblaster's expandable banner format, the ad will combine music video segments from assorted artists in a Flash MX-based environment when the user interacts.


New York-based Eyeblaster claims its new 5.3 version makes it easier for online advertisers to create, manage and track rich media campaigns. A key benefit of Eyeblaster 5.3 is the ability to serve file sizes up to 1MB.


The 1MB limit can be used for Flash files in all seven Eyeblaster ad formats. This includes the floating ad, interstitial window ad, full-page overlay formats and commercial break.


Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.