AOL to Pay Viewpoint for Use of Media Player

Share this article:
America Online will license Viewpoint Corp.'s rich media technology, AOL said.


AOL, Alexandria, VA, will pay New York-based Viewpoint an undisclosed annual licensing fee to use its Viewpoint Media Player across all AOL properties, including its shopping and advertising areas.


"This builds a competitive edge for AOL to attract advertisers and provide richer content to its users without a plug-in and opens up a large number of revenue possibilities because ... rich media capabilities are all built in," said Frank DiLiberto, a representative for Viewpoint.


The player includes video, audio, interactive three-dimensional options, two-dimensional zoom views, panoramas and character animation.


"They [AOL] are throwing their weight behind Viewpoint because it is the only [technology] that can do Flash and 3-D at the same time, without plug-ins," DiLiberto said.


In addition, the multimillion-dollar deal is Viewpoint's largest account to date, DiLiberto said. Viewpoint's technology has primarily been used for product demonstrations and advertising for clients such as Dell, Nike, Eddie Bauer and Sony.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.