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Database/CRM

Infogroup sale ends public era

Mary Elizabeth Hurn March 15, 2010

CCMP Capital Advisors, which bought Infogroup for $635 million on March 8, plans to continue Omaha, NE-based Infogroup's transition from database company to full-service direct marketing firm. The acquisition, expected to close this summer, will result in Infogroup becoming a private company.

Travel marketing hospitable to data segmentation

Mary Elizabeth Hurn March 15, 2010

IHG's Sagan talks about how the hotel chain balances relevance with privacy in its segmentation strategy

Christopher & Banks debuts loyalty program

Mary Elizabeth Hurn March 10, 2010

Christopher & Banks, a women's clothing specialty retailer, has launched its "Friendship Rewards" multichannel loyalty program. The initiative, announced March 9, will span the company's more than 800 retail locations and two e-commerce sites.

Boost ROI through Web experience management

Elaine Chen, director of marketing, FatWire March 10, 2010

The Web is a primary channel for driving sales, customer loyalty and operational efficiencies. Building an effective Web presence is therefore business-critical. Web Experience Management (WEM) enables a business to manage its Web sites and online promotions to deliver a relevant, engaging Web experience that encourages browsers to become buyers.

Festiva unveils benefits for loyalty push

Mary Elizabeth Hurn March 10, 2010

Festiva Hospitality Group will roll out benefit packages for its recently launched Adventure Club Loyalty Program on April 1.

Hoover's adds more business data with Web platform launch

Kevin McKeefery March 08, 2010

Hoover's, a business database company, launched a Web platform with additional corporate data, as well as services for sales and marketing professionals, on March 8.

Valpak launches sweepstakes, b-to-b augmented reality campaigns

Mary Elizabeth Hurn March 04, 2010

Valpak has launched two direct campaigns using augmented reality, including an effort with The Martha Stewart Show to build the two companies' databases.

When marketing, travel through the four dimensions of time

Paul Mandeville, COO of Conversen March 03, 2010

We all know the importance of good timing. But for marketers, timing is also comprised of four dimensions, each of which is critical to the success of your programs. Smart marketers who understand, deploy, test and measure the four time dimensions of marketing can deliver breakthrough results without breaking their budgets.

Zeta Interactive debuts digital coupon service

Mary Elizabeth Hurn March 03, 2010

Digital agency Zeta Interactive launched digital coupon and insert software through Zeta Next Page, its Web-based publishing platform, on March 1. The platform allows brands to create digital coupons to replace their print counterparts, as well as circular and newspaper inserts.

Relationship marketing in the limelight

Nathan Golia March 01, 2010

Razorfish's John Zell explains how technology and social media have brought CRM to the front of marketers' minds

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