AOL to Allow Ads on Welcome, Sign-Off Pages

Share this article:
America Online Inc., which expects online ad revenue to slip 40 percent to 50 percent this year, will sell advertisements on its welcome and sign-off screens as part of an attempt to shore up the bottom line.


The ads will run in a corner of the welcome screen, the home page for AOL subscribers. By contrast, the ads on the sign-off page will be bolder, occupying the entire window with promotions.


The decision by the AOL Time Warner company, comes three months after AOL said it would discontinue third-party pop-up ads to stem user discontent.


Ads have appeared on and off on the home page for the past three to four weeks. They will become a permanent feature of the landscape in March. The ads on the sign-off page kick off in the next six to eight weeks.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...