AOL Time Warner, VoiceStream Form Agreement

Share this article:
AOL/Time Warner Inc. said this week that it has entered into a multi-year agreement with VoiceStream Wireless that allows both companies to make liberal use of AOL's popular AIM instant messaging service.


The arrangement, terms of which were not released, allows VoiceStream to offer the AIM service to all of its wireless subscribers, becoming the first North American telecom operator to have that distinction.


AIM allows users to swap real-time messages across both wireless Web-ready devices and two-way, interactive short messaging services.


The agreement further calls for AOL to become a primary content and services provider for VoiceStream's high-speed Internet service.


In addition, VoiceStream will now also include news and content from AOL Time Warner properties such as People, CNN and Fortune Magazines and deliver access to its other brands like Digital City, MovieFone and MapQuest.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to ...

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.