AOL Time Warner Unveils Interactive Video Division

Share this article:
AOL Time Warner yesterday made good on past reports that it was going to jump into the interactive content game from a high perch.


The media conglomerate debuted its Interactive Video division, which will be responsible for establishing video-on-demand subscription packages, cable IP telephony services and rolling out other services starting as early as September.


Whether the division turns out to be a smart play will be decided by AOL Time Warner's ability to convert consumers -- who largely have not taken to paid interactive services yet -- into paying customers.


Joseph Collins, chief executive of Time Warner Cable, will head the Interactive Video division and report to AOL CEO Gerald Levin.


Earlier this year, Levin first disclosed that subscription packages would be a major part of the AOL-Time Warner merger.


"The development of what I'll call a mass market service for interactive video - that's really what the merger is about," he told The New York Times. "Rather than just rely on the interrelationship of the cable company and AOL, I want to sharpen the focus and have them reporting to me."


Levin's firm is expected to launch a version of AOLTV that runs over cable instead of phone lines before the end of this year.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

AOL Mobile Advertising Goes Native

AOL Mobile Advertising Goes Native

The company expands rollout of a native ad unit that will extend to its premium sites and those of up to 20,000 other publishers.

Delivering a Digital Experience That Counts

Delivering a Digital Experience That Counts

Three areas to master to deliver a digital experience that will gain greater customer engagement.

News Byte: Google Adds Upgrades to AdWords

News Byte: Google Adds Upgrades to AdWords

Rolling out over the next few months will be tools for mobile app engagement, automated bidding, and A/B testing.