AOL targets ads on iPhone

Share this article:

AOL is hopping on the iPhone bandwagon with a new mobile platform gearing advertising to the popular smartphone's users.

The new platform will be available through AOL's Platform-A unit, under its mobile marketing firm Third Screen Media. The system will automatically optimize ads served from its network of sites for the iPhone. The move is related to the repositioning of Platform-A to encompass all digital and interactive technologies.

“We are tearing down the various divisions of interactive advertising, and this mobile offering is a part of this,” said Kent Johnson, director of business operations for the Third Screen Media network at Platform-A. “This is to help advertisers give iPhone users the most impactful view of an ad.”

When an iPhone user browses any of AOL's media properties, including sites in the Third Screen Media mobile network and the Advertising.com Web network, Third Screen Media's targeting technology will serve an ad specifically optimized for iPhone viewing. In addition, the platform will redirect iPhone users to special versions of marketers' sites that are iPhone-optimized.

This technology follows Platform-A's release of a third-party ad-serving program allowing mobile publishers to access multiple networks.

“We find that the advertisers that are the most successful in mobile are those who [provide] the best experience,” Johnson added.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.