AOL, Studio Make Web Marketing Deal

Share this article:
America Online, Dulles, VA, and New Line Cinema, Los Angeles, have joined to form an Internet marketing deal that they say represents the largest upfront media buy by a movie studio to date. Through the 16-month agreement, New Line will get its films promoted throughout the AOL Entertainment Channel, AOL Chat Areas, Entertainment Asylum, AOL.COM and Digital City.


New Line will also create special areas linked to AOL for each of its movies. Those sites will contain photos and information on things like the cast, release date and story line. Location listings will also be made available to consumers.
Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.