AOL, Studio Make Web Marketing Deal

Share this article:
America Online, Dulles, VA, and New Line Cinema, Los Angeles, have joined to form an Internet marketing deal that they say represents the largest upfront media buy by a movie studio to date. Through the 16-month agreement, New Line will get its films promoted throughout the AOL Entertainment Channel, AOL Chat Areas, Entertainment Asylum, AOL.COM and Digital City.


New Line will also create special areas linked to AOL for each of its movies. Those sites will contain photos and information on things like the cast, release date and story line. Location listings will also be made available to consumers.
Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

AOL Mobile Advertising Goes Native

AOL Mobile Advertising Goes Native

The company expands rollout of a native ad unit that will extend to its premium sites and those of up to 20,000 other publishers.

Delivering a Digital Experience That Counts

Delivering a Digital Experience That Counts

Three areas to master to deliver a digital experience that will gain greater customer engagement.

News Byte: Google Adds Upgrades to AdWords

News Byte: Google Adds Upgrades to AdWords

Rolling out over the next few months will be tools for mobile app engagement, automated bidding, and A/B testing.