AOL Signs Promotion Pact With NBA, WNBA

Share this article:
America Online yesterday signed a multi-year promotional agreement with the National Basketball Association and the Women's National Basketball Association.


Several AOL properties will promote the NBA.com and WNBA.com Web sites in return for on-air promotion during NBA and WNBA games on the TNT and TBS cable television networks as well as nongame programming.


The NBA granted permission for use of its logos and player names in connection with AOL-developed fantasy games.


AOL also agreed to license its tools, such as Instant Messenger, Search and Digital City, to the NBA and WNBA sites.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.