AOL Signs Promotion Pact With NBA, WNBA

Share this article:
America Online yesterday signed a multi-year promotional agreement with the National Basketball Association and the Women's National Basketball Association.


Several AOL properties will promote the NBA.com and WNBA.com Web sites in return for on-air promotion during NBA and WNBA games on the TNT and TBS cable television networks as well as nongame programming.


The NBA granted permission for use of its logos and player names in connection with AOL-developed fantasy games.


AOL also agreed to license its tools, such as Instant Messenger, Search and Digital City, to the NBA and WNBA sites.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.