AOL Reclaims Bertelsmann Europe and Australia Stake
e-commerce across all America Online brands worldwide. The alliance includes cross-promotion on their respective properties and broadband distribution for America Online and AOL Europe brands.
Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.
It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.
CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.