AOL Reclaims Bertelsmann Europe and Australia Stake
e-commerce across all America Online brands worldwide. The alliance includes cross-promotion on their respective properties and broadband distribution for America Online and AOL Europe brands.
Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.
There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.
Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.