AOL Reclaims Bertelsmann Europe and Australia Stake

Share this article:
America Online Inc. Friday said it will pay $6.75 billion to $8.25 billion in cash or stock to buy German media giant Bertelsmann's share in AOL Europe and AOL Australia. The deal by Dulles, VA-based America Online to regain control of the two Internet service providers is expected to close after Jan. 31, 2002. Bertelsmann will use the proceeds from America Online to finance its e-commerce and content activities. Both companies, however, will continue their relationship in a new four-year, $250 million deal in which Bertelsmann will become a preferred provider of media content and


e-commerce across all America Online brands worldwide. The alliance includes cross-promotion on their respective properties and broadband distribution for America Online and AOL Europe brands.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.