AOL Rakes In Members and Shopping Dollars During Holiday

Share this article:
America Online said yesterday that its members spent $4.6 billion online during the holiday season.


In addition, AOL members' total online spending during 2000 reached $20 billion -- double the amount spent the previous year.


AOL also said that on Christmas Day it broke its single-day record for membership growth, gaining more than 70,000 new subscribers worldwide. It has about 26 million members.


Nearly 75 percent of AOL members said they have shopped online, and 95 percent of the holiday shoppers said they are likely to buy online again in the next six months, the company said.


"More people than ever before are shopping online through AOL, and we've given our merchant partners exposure to millions of consumers while continuing to deliver to our members the retail brands they know and trust," said Bob Pittman, president and chief operating officer at AOL, Dulles, VA.


Mainstream consumer products continued to be the most popular items available across the retail categories on Shop@AOL, AOL's shopping site.


The leading categories at the site for the holiday season were clothing and accessories; toys and games; books, music and movies; and electronics and photo.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.