AOL Plans Weblogs Buy

Share this article:
America Online said yesterday that it agreed to acquire blogging network Weblogs Inc. for an undisclosed sum in a deal expected to close next week.


The deal is rumored to be worth $25 million, according to a Reuters report.


Weblogs operates 85 blogging sites covering various topics. Its more well-known blogs include: Engadget (technology), Autoblog (automotive), Joystiq (gaming), Cinematical (films), Blogging Baby (parenting), Luxist (luxury), Gadling (travel), The Wireless Weblog, SlashFood and TVSquad.


Weblogs will become a wholly owned standalone subsidiary of AOL but will retain editorial control and independence.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.