AOL, Pearson Sign Content Agreement

Share this article:
America Online Inc. and Pearson PLC said yesterday they signed a three-year branding and content agreement.


Pearson's online Learning Network will provide educational content and online learning tools to some of AOL's brands. It will also become an anchor tenant on the main screen of AOL's Research and Learn channel, as well as a co-branded site.


The network's resources and tools will be promoted throughout AOL Workplace, AOL Families and other areas, including AOL.com, Netscape Netcenter and CompuServe.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.