AOL partners with rich media firm PointRoll

AOL today has entered into a two-year alliance with rich media services firm PointRoll.
Under the agreement, PointRoll (http://www.pointroll.com) will work with AOL (http://www.aol.com) to create ads that are dynamic, interactive, and that can feature video and audio elements.

AOL will become PointRoll's preferred portal partner and in doing so, AOL will get an exclusive window to use several new media formats, including video roll in banner ad space.  PointRoll will also give AOL rich media team.


Specific financial terms of the agreement were not disclosed.


-Dianna Dilworth
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.


Featured Listings

ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...