AOL Outlook Reduced on Soft Ad Market

Citing continued weakness in the online ad market, AOL Time Warner yesterday reduced its outlook for its America Online unit but reaffirmed its previously announced forecast for the overall company.


The company predicted its online ad and e-commerce revenue for 2002 will be $1.7 billion, but could slip an additional 5 percent. Earnings before interest, taxes, depreciation and amortization are expected to be $1.7 billion to $1.8 billion. Previously, the company said that EBITDA for the unit would be $1.8 billion to $2.2 billion.


The company's stock opened yesterday at $12.95 but dropped to a low of $12.52 before rebounding to $13.49 at the close of trading.


close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Data-Driven Marketing Is Ready to Rev Into High Gear

Data-Driven Marketing Is Ready to Rev Into High ...

Companies put the pedal to the metal for spending on new data solutions and staffers, says a DMA report

Just Ask Watson: IBM Unveils the Watson Engagement Advisor

Just Ask Watson: IBM Unveils the Watson Engagement ...

According to IBM, 50% of the 270 billion customer service calls placed each year go unresolved. But Watson can help.

Etailer Taps Data with Appealing Results

Etailer Taps Data with Appealing Results

Gift basket purveyor Harry & David uses multivariate testing to give its e-commerce visitors the online experience they crave.