AOL launches Ad Desk beta

Share this article:

AOL launched the beta version of the Ad Desk display platform on April 19. The Web services company developed the platform after soliciting feedback from brand and direct response advertising agencies and marketers in recent months.

The service enables marketers to access and control media planning tools and analytics on AOL Web properties and the network based on interest, audience or geography.

AOL is targeting small and midsize businesses with the beta release.

Jeff Levick, EVP of AOL Advertising, said the platform allows agencies to access specific information for their campaign goals. “Giving them more access to information and insights will result in better ROI for advertisers,” he said.

Chris Hansen, VP of performance marketing at 360i, a digital marketing shop that partnered with AOL on the platform, said that his firm can use the service to target consumers across demographic data, specific AOL publications or the network.

“You can buy across demographic data that [AOL has] collected,” he said, adding that media buying agencies are demanding increasingly complex analytics from Web publishers.

Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.