AOL Joins Hispanic Co-Op Mailing Program
Carmen's Cupones reaches 2.5 million Hispanic homes each mailing in seven states and in the top 12 U.S. Hispanic markets. It arrives in an envelope with ads in English and Spanish.
Aim is to develop a "next generation" media planning tool.
Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.
Zeta Hub aims to help CMOs deliver on ROI goals by extending customer lifecycles.