AOL Joins Hispanic Co-Op Mailing Program
Carmen's Cupones reaches 2.5 million Hispanic homes each mailing in seven states and in the top 12 U.S. Hispanic markets. It arrives in an envelope with ads in English and Spanish.
Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.
The online wine retailer's strategy incorporates different flavors and depths.
Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.