AOL Increases Access to Hispanic Market

Share this article:
America Online and Univision Communications, a U.S. based Spanish-language media company, announced a strategic content and marketing alliance yesterday.


The two said the agreement will expand both companies' efforts to increase U.S. Hispanic Internet penetration and better reach current Hispanic Internet users.


AOL will expand its Spanish-language offering by featuring Univision.com content across several AOL interactive properties. Users of Univision.com will have access to AOL's e-mail and AOL Instant Messenger applications, and AOL will receive significant exposure across Univision's television networks.


America Online will also launch a comprehensive Spanish-language television campaign, and Univision will include AOL Keywords in select on-air advertising for Univision.com.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.

Is Native Advertising an Evolution or a Mutation?

Is Native Advertising an Evolution or a Mutation?

Was there truth to John Oliver's rant or was the comedic host unfair in his admonishments?