AOL, Google expand search partnership to mobile, YouTube

Share this article:

Google and AOL said September 2 that they have renewed their search partnership for five more years and expanded it to include mobile search and YouTube.

The companies said in a statement that Google will provide AOL with enhancements to its search products, as well as ad formats. AOL's video content also will begin to appear on YouTube as a result of the deal.

Eric Schmidt, chairman and CEO of Google, said in a statement that video and mobile “are now at the heart of users' online experiences and at the core of both our businesses.” His counterpart at AOL, Tim Armstrong, said in a statement that “all aspects of our partnership will be improved by this deal.”

Google currently provides AOL with search services for its content network and properties, in exchange for a revenue-sharing agreement, in a deal in place since 2002.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.