AOL Digital Marketing Unit Adds Partners, Renews Pacts
Digital Marketing Services Inc. yesterday signed agreements with marketing research firms Directions Research, Morpace International Inc., Performance Research and Recipio.The division of America Online Inc. also renewed its contracts with online research partners Custom Research Inc., M/A/R/C Research, Roper Starch Worldwide Inc., FCB Worldwide, Guideline Research Group and Elrick & Lavidge.
Digital Marketing Services, Lewisville, TX, will enable these companies to offer their clients online custom research via Opinion Place, the exclusive research Web site across the AOL brands.
