AOL Chooses MarketSwitch

Share this article:
MarketSwitch Corp., Dulles, VA a marketing optimization software vendor, said yesterday that America Online Inc., Dulles, has chosen its software for commercial implementation.


According to MarketSwitch, the software will allow AOL's marketing professionals to analyze data with predictive marketing analytics for both outbound and inbound campaigns, and then send the proper marketing message to the right customer via the right medium. It basically makes handling the multi-offer and profitability optimization problems easier for marketing professionals. n
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.