AOL Chooses MarketSwitch
MarketSwitch Corp., Dulles, VA a marketing optimization software vendor, said yesterday that America Online Inc., Dulles, has chosen its software for commercial implementation.According to MarketSwitch, the software will allow AOL's marketing professionals to analyze data with predictive marketing analytics for both outbound and inbound campaigns, and then send the proper marketing message to the right customer via the right medium. It basically makes handling the multi-offer and profitability optimization problems easier for marketing professionals. n
